Write Persuasive Promotional Emails

Especially for Coaches, Consultants, VAs and Other Helpingpreneurs Who Want to Attract More Clients!

Finally, You Too Can Write Persuasive Marketing Emails that Connect You With Interested Prospects, Sell Your Products/Services and Help You Grow Your Business!

Tammi_Metzler

From the desk of:

Tammi Metzler

Chief Wordsmith, The Write Associate

Dear Small Business Owner:

How would you like to send simple emails to establish your expertise, build relationships with your customers, and connect with paying clients?

Wouldn’t it feel great if you knew, anytime you wanted to fill a group program, sell a few dozen (or, heck, a few 100…a few 1000…!) products, or enroll a few new one-on-one clients, you could send a handful of well-written emails and see a flurry of activity from your peeps? What if a single email campaign could bring such amazing responses as:

  • 5 free consults on the books with folks who are prime candidates for your paid programs and services (from just ONE email sent to a small list of 15 prospects…that’s a whopping 33% conversion rate!)

  • 122 sales of an information product/book you created to earn passive income (which may not make you a millionaire overnight, but 122 sales at $29 each = a quick $3,538, straight into your bank account – woo-hoo!)

  • 10 one-on-one clients signing on within just a few days’ time, paying upfront for your coaching/service package in full (without you spending hours on free consultations with possible clients – you just write a few emails and let interested peeps come to you)

  • A full roster of group program registrants, chock full of folks who are excited to work with you and make use of your brilliance

These are results that my clients and I regularly enjoy. And while I can’t guarantee you’ll get those same results as my clients and I have, I’m about to share with you exactly how you too can write persuasive marketing emails that will allow you to connect with dozens, 100s, or even 1000s of potential clients at the click of a mouse.

But before I do that, allow me to share a story with you.

It’s about the time when I was in the same boat as you may be in now, wondering how on earth I was going to find clients for my one-on-one services and group programs, and how I got past it.

See, I’m a very shy person by nature, so while I love being around people, it sometimes feels awkward for me. When I meet new folks in networking events and such, I’m not always sure what to say, especially when it comes time to promote myself to others. (Can you relate? :))

I’m not one of those who can spout off a canned elevator pitch and then ask people to set up a sales call, or flat-out buy my stuff. And I HATE feeling like I’m pressuring someone to buy from me. I’ve learned over the years that I’m not a natural salesperson. I can sell pretty well on paper, using well-chosen words, but put me in a live conversation and I tend to flop, big-time. I’ve taken courses on selling, read book after book, but it’s just not in my nature. A fact I learned the hard way, after hosting 100s of seriously uncomfortable sales conversations over the years, many of which went nowhere and were a big, fat waste of time.

I spent many years trying to chase the free consult method of selling, because successful people were touting it as THE key to success. So I tried, time and time again. And failed miserably, time and time again.

I finally accepted that while this manner of business growth works for some, it SO doesn’t work for me.

I remember beating my head against the wall, figuratively not literally, and wondering why this method that was so successful for some wasn’t working for me.

That’s when it hit me.

I realized that I simply wasn’t born with the “sales” gene some seem to have innately within them. I’m not the slick, charming salesperson who can sell ice to eskimos. I’ve met some of those people, and more power to them, but it’s just not me. I’ve realized over the years that my style is more magnetic in nature. And what I mean by that is that I prefer to draw in my ideal clients with gifts and good information, and then have THEM chase ME down when they’re ready to buy. Might sound like a pipe dream, but it is possible, especially when you use email marketing to draw people in.

And then I made the discovery that changed my life.

I remember beating my head against the wall (figuratively, not literally :)) and wondering why this method that was so successful for some wasn’t working for me.

After more than 6 months of struggling to figure out how to connect with paying clients, without feeling sleazy or overly sales-y, I heard of this little thing called email marketing, which “they” said could help even introverts like me stay in touch with clients without feeling like a pesky used car saleswoman.

It sounded like a dream come true.

A marketing method that draws people in with useful information and gentle reminders that they can read and respond to when it feels right to them?

Hallelujah!

No more cold calling (YUCK!).

No more awkward sales conversations.

No more spending hour upon hour reaching out to people one-on-one.

Now I could maximize my marketing time and stay in touch with all of my prospective clients at once, with the click of the “send” button.

But it wasn’t as easy as I thought it would be… 

I published my first marketing email on April 3, 2009, nearly one year after I quit my full-time job to focus on running my business full-time. That first issue was sent to a whopping 40 recipients, most of whom were friends and family I’d recruited onto my mailing list.

Needless to say, that first email didn’t make me an instant millionaire. *grin*family

But it was the foundation from which I’ve built a profitable business that allows me to work part-time hours so I can spend mucho time with my awesome hubby, daughter and son (there we are off to the right, enjoying a day at a Wildlife Park during a recent summer vacation…a vacation during which I was able to completely unplug, mostly in thanks to great emails that sold enough of my products/programs to fund the vacation AND the time off :)).

Since that day back in ’09, I’ve sent more than 500 marketing emails. And while many have brought in paying clients, many more were major DUDS. (Turns out, there was more involved than just slapping some words together if I really wanted my emails to work as an effective marketing tool. Who knew?)

Some had boring subject lines that got ignored by most of my community (ouch).

Others got opened, but nobody actually took the action I wanted them to take.

And the thing is that once an email is “out there,” you can’t take it back. Sure, you can send MORE emails if one is a dud, but then you risk ticking people off with too many emails.

Not to mention that sometimes even sitting down to write the darn emails can seem an impossible task for busy business owners. What do you write about? How do you start the email? What’s the best subject line? Oy, it’s enough to drive even professional writers a little mad! 

But over many years and hundreds of emails, I began to notice a pattern to emails that actually worked to connect my business with the clients who want and need my help.

That’s when it hit me…

I realized that other business owners who are intrigued by this idea of using email marketing to reach their potential clients by the dozens, 100s, or even 1000s at once could learn from my mistakes so they could avoid them like the plague. (Plus, get my shortcuts to help bypass the overwhelming time spent writing effective emails.)

When written well, persuasive emails have delivered some fantastic results into my own business and those of my clients, including:

  • 39 interested prospects requesting consultations, in just one week’s time, all from a few short but powerful promo emails

  • 62% of free newsletter subscribers upgrading into a paid e-book, thanks to persuasive autoresponder emails

  • 10 new clients investing in one-on-one services within 4 days’ time, thanks to 2 well-positioned stand-alone emails

  • $6,311 in passive income product sales, thanks to a product launch email campaign

  • 302+ interested prospects joining marketing webinars designed to promote products and services

  • 24 new clients signing up for a paid group program, after a strategic email campaign

These results are possible for you, too, once you know how to write the darn emails in a way that persuades folks to work with you!

And after 7 years of talking to business owners just like you who were also struggling to figure out their “golden ticket” to long-term business success, I decided enough was enough.

I wanted to make this ability to attract clients at will – and without pushiness or sleaziness – available to everyone.

I decided to stop hiding this light under a bushel and make all of my hours of research, my own trials and errors, and with the top resources I’ve spent the past 7 years uncovering in my quest to publish the best, most effective emails, readily available to others who are growing their business and want the ability to:

• Attract clients authentically, without feeling like a sleazeball in the process

• Connect with 100s or even 1000s of potential clients with a single email

• Sell without selling, by using your emails to help inspire readers

• Serve as a regular reminder to your prospects that you are here and ready to serve them

• Build long-term relationships with prospects, many of whom will become loyal customers of your business

 

Introducing Write Persuasive Emails: Your Blueprint for Writing Marketing Emails that Fill Your Marketing Webinars, Connect You With One-On-One Clients, Sell Your Leveraged Group Programs, and Help You Earn Passive Income!

Now you can get firsthand access to all of the guidance, support, and done-for-you implementation you need to finally publish your own client-attracting, revenue-producing marketing emails, whether you’re sending these emails one-to-one or one-to-many!

Over the course of 5 modules, I’ve cut through the clutter of everything I’ve learned over the past 7 years about writing persuasive emails to deliver only the nuggets of pure gold that you can use immediately to write your own compelling emails.

In essence, you’ll get all my shortcuts so you can speed through the trials and errors (I went through them all for you :)) and cut right to the finish line: emails that generate interested leads, connect you with serious clients, and sell your products and services!

(By the way, this is NOT the part where I try to sell you on the idea of some pipe dream that you’ll publish your next email today and become an instant millionaire overnight. If that’s what you’re looking for, this is not the program for you. But if you want a proven system that can help you use your existing (or new) email marketing to connect with your readers in a meaningful way – one that better communicates your marketing and makes you irresistible to the right folks – you’re in the right place.)

Here’s a taste of what this workshop will do for you:

  • Walk you step-by-step through the steps of writing persuasive (it’s like having your own personal copy mentor showing you exactly what to write – at a fraction of the cost for such in-depth, one-on-one help)

  • Simplify the process of writing to sell – whether you’re “selling” your free consultations, marketing webinars, or paid programs and services

  • Show you exactly what steps to take – and when – to create persuasive fast

  • Provide plenty of samples and templates so you’re never starting from a blank screen (helping you avoid writer’s block – the ultimate creativity killer)

  • Shortcut all the clutter and give you just the nuggets of wisdom you need to get your email written (minus the extra fluff that brings on a boatload of confusion and overwhelm)

 

Here’s what you’ll get when you register now:

  • Exclusive access to 5 training sessions walking you through the steps of writing each of the different types of emails

  • Lifetime access to the mp3 recordings of each training, perfect for reviewing at your convenience

  • Action Plans outlining the exact 5 steps you need to take (each of which can be completed in 30 minutes or less) to complete each module and get your copy done in record time

  • A “get it done” action guide giving specific exercises to keep you on track (so you aren’t just getting a bunch of “fluff” but actionable material you can begin putting into place right away to make your emails more effective)

  • Samples and templates to help you get the ball rolling (so you never have to start with a blank screen)

  • A community support system: participants get access to an exclusive networking forum to hook up with accountability buddies, JV/referral partners, potential clients and new friends

By the end of the Write Persuasive Emails Workshop, you’ll have:

  • A 5-step blueprint for writing persuasive emails (pull this out anytime you have a new product/service to promote and know exactly what to write to draw folks in!)

  • 3 ready-to-publish follow-up emails to help you turn warm leads into hot prospects and paying clients (you can either plug this series into your autoresponder program for set-it-and-forget-it marketing that draws new subscribers into your business or send these emails out one-by-one to contacts you meet in person)

  • At least one ready-to-publish stand-alone promotional email you can send out immediately to begin filling your free consults, free webinars, service packages, and group programs (or anything else you want to promote – the sky’s the limit!)

  • Templates and instructions for writing a variety of other persuasive emails designed to help you grow your business, including a “past client rejuvenation email” to draw past clients into current service packages or programs

  • A working knowledge of basic copywriting techniques, including using stories to excite and engage readers, writing subject lines that grab attention, and creating irresistible closing statements that get readers off the fence and into action

  • A renewed excitement for your marketing (you’ll no longer cringe at the seemingly impossible task of trying to find clients for your products and services!)

 

And last but not least, here’s the course curriculum:

MODULE ONE: Anatomy of a Persuasive Email: Your Blueprint for Emails that Connect with Clients, Sell Your Products/Services, and Help Grow Your Biz!

To kick things off, we’ll lay the foundation for everything you need to know about persuasive emails that sell your products and services. In this module, we’ll cover:

  • Your step-by-step blueprint for writing persuasive emails anytime you have client spots to fill or new products or programs to promote
  • How to write emails that get noticed, get opened, get attention, get engagement, and (last but not least) get results
  • A fill-in-the-blanks outline to map out the goals for each email you write

 

 

MODULE TWO: Trust-Building Email Newsletters: How to Write Email Newsletters that Establish Your Expertise, Sell Without Selling, and Regularly Attract Clients for Your Products, Services, and Training Programs!

Next up, we’ll start with one of the most important emails in any pro’s business: the trust-building email newsletter. When sent regularly over time, this simple email will go a long way toward making you an expert in your readers’ eyes, plus serving as a gentle reminder that you’re here, ready to help them. In this module, we’ll cover:

  • 13 ways to convert readers into clients
  • The #1 way to ensure that you give valuable information in each article without “giving away the farm” (and leading readers to think they don’t need your paid solutions)
  • My “rinse and repeat” method for ensuring that you never run out of fresh ideas for your articles
  • One thing you MUST do in each article to naturally transform your subscribers from passive readers to paying clients and active participants in your business
  • My top 3 “tricks” to help you drastically shortcut the writing process so you can finish each article in record time
  • The exact steps you need to take to write each article in one hour or less, laid out for you in an in-depth Action Plan & Get it Done Guide

You’ll also get:

  • 17 fill-in-the-blanks article title templates that can be easily modified for any business, no matter what you sell (and which can be a great source of ideas for fresh article topics too!)
  • A swipe file of 75 article title samples that can be used to help you see great article titles for 42 different niche markets (and even if you don’t see yours listed, I dare you to stop the wheels of inspiration from turning! :))
  • 29 ways to find a hot topic for your articles, so you will never have to put off publishing your newsletter or blog ‘cuz you don’t know WHAT on earth to write about (plus, your readers will love you for writing about topics they’re dying to learn!)
  • 13 “types” of articles to choose from, so you can easily crank out fresh articles month after month without boring yourself OR your readers
  • A fill-in-the-blanks article template to take the guesswork out of what to write first, next, and last to keep readers engaged 
  • A 21-point checklist of what to watch for before you publish your article (to make sure you don’t embarrass yourself, tick off your readers, or butcher the all-important first impression!)

 

MODULE THREE: Relationship-Building Autoresponder Emails: How to Master the Art of Follow-up with Autoresponder Emails that Move Prospects Forward!

Whether you’re plugging them into an autoresponder program or sending out your follow-up emails one-by-one to prospects you meet in person, there’s an art to writing emails that serve to form a connection with prospects, build a working relationship and, ultimately, move them into the next step of working with you. In this module, we’ll cover:

    • How to navigate the fine line between persistent marketer and annoying pest (get this wrong and risk gaining a reputation as a sleazy salesperson to stay far away from!)

    • A fill-in-the-blanks calendar showing you when to send your follow-up emails for maximum impact (too often and you’ll turn people off, but not often enough and your warm lead could go cold – yikes!)

    • One thing you must add in to your follow-up series to foster goodwill and practically guarantee that readers will begin to see you as a trusted resource (further increasing the chance they’ll say yes to your paid offerings!)

You’ll also receive:

  • Fill-in-the-blanks templates for writing a series of 5 promotional emails to help you maximize responses from your readers

 

MODULE FOUR: Money-Making Promotional Emails: How to Craft Stand-Alone Promotional Emails that Sell Your Services, Programs, and Products!

Whether you’re trying to lead readers into a free consult, a paid program or high-end service package, this is where you’ll learn to “seal the deal” with a stand-alone promotional email that shows readers you’re the key to getting their problems solved – and gets those readers excited to say YES to your solutions! In this module, we’ll cover:

    • How to create an outline for your promo email in 15 minutes or less (you just have to answer 5 basic questions and you’ve got the foundation for compelling copy!)

    • 4 ways to turn your just-the-facts outline into hot copy that gets readers off the fence and into action

    • Why (and how) you should use proven storytelling techniques to grab attention, intrigue readers, and inspire action

You’ll also walk away with:

  • 37 fill-in-the-blanks subject line templates based on my emails with the highest open rates (and which can be easily modified for any business, no matter what you sell)

  • 101 subject line samples that can be used to help spark ideas for using the templates in practically any situation

  • Fill-in-the-blanks templates for writing a series of 3 promotional emails to help you maximize responses from your readers

  • 22 of my most effective emails – promoting everything from free consultations to one-on-one service packages to information products to group programs – so you can see effective campaigns in action

 

MODULE FIVE: Persuasive Email Wrap-Up: How to Write Other Emails that Can Help You to Expand Your Reach and Grow Your Business!

In week four, we’ll talk about other ways you can use persuasive emails to connect with interested clients. Here we’ll discuss:

  • How to use “past client rejuvenation emails” to draw previous clients into current service packages or programs

  • A template for a “JV introduction email” that helps you to get the attention of Joint Venture and/or referral partners who could send a whole flurry of new business your way

  • Other ways to use persuasive emails to grow your business

 

 

 

Who this program is for:

  • Folks who are ready to put the pedal to the medal – and get their autoresponder and promo emails done

  • Self-employed professionals who know this is their year to stop letting their marketing emails get away with lazy results (and start getting more responses from their emails)

  • Business owners who are more into the just-the-facts-ma’am, let’s-get-it-done approach to learning than filling their heads with a bunch of lofty ideas

If you’re tired of having ineffective emails that don’t connect you with the 100s or 1000s of prospective customers that are searching for your solutions each and every month, then I invite you to join me to Write Persuasive Emails in this intensive workshop.

 

Sounds Great, Tammi…But What’s it Gonna Cost Me?

Before we talk investment, I want to start by saying that the information, templates and resources you’ll find in this workshop are easily worth upwards of $499.

Which is well worth it when you consider that just one email alone created with the guidelines presented here could easily deliver $1000s in product/service sales (as they have for me), so an investment of $499 to earn $2000, $6000, or more (and that’s just in ONE promo) would be a no-brainer.

If you were to hire a professional copywriter (like me :)) to write each of these emails for you, you’d be looking at an invoice upwards of $1,500. And if you tried to do it on your own you could easily waste away thousands of hours trying to find your way (and potentially turning away prospective clients in the process!).

But because I’m offering this training in a group setting, you can enjoy a significant savings. Even though this program is easily worth $1000s of dollars in the potential profits you can receive, you won’t even have to pay the $1,500+ it would cost you individually to access this wealth of knowledge. In fact, you won’t even pay $1,000 big ones.

Nosiree, if you act now you can get in on all the goodies, the one-on-one-attention, the group support, and all the templates and samples you need to attract newsletter subscribers, interested leads, and paying clients for as little as $77 downThat’s a savings of more than $1200 off the done-for-you rate! All because I want to make getting the support you need an absolute no-brainer.

 

PLUS, when you enroll today you’ll also take home $380 worth of juicy Bonus Goodies:

 

Bonus #1:

261 Power Words to Make Your Emails Sizzle (a $97 value)

You’ll also get instant access to a listing of power words that grab attention and compel readers to ACT NOW!

This cheat sheet includes some of the most powerful words in persuasive copy – simply inject these words and phrases into your email copy and watch your conversions shoot through the roof!

 

Bonus #2:

“10 Most Common Ezine Publishing Mistakes” special report (a $24 value)

After all of the hard work that you put into building your list, you really don’t want to wipe it out with one of these ten common mistakes – any one of which could send readers rushing to unsubscribe or – worse – calling you out as a spammer. You REALLY don’t want that reputation if you want to have any success with email marketing! In this report, you’ll discover:

• The ONE mistake that could cost you your hard-earned newsletter list and possibly even your internet service (yes, this move can get you blacklisted by your internet service provider and completely kicked offline!)

• How to avoid being labeled as a spammer – the worst possible title anyone who’s trying to do business online could ever want!

• The amount of promotional ads most newsletter subscribers will accept before unsubscribing in disgust (there’s a simple formula that the top internet marketers rely on to keep their own lists full – and growing steadily)

• How to leverage your time spent creating and publishing your email newsletter to attract even more subscribers to your newsletter list – with little extra effort

• And much more!

 

BONUS #3:

37 List Building Secrets Exposed e-book (a $37 value)

Email marketing won’t do you much good if you don’t have subscribers to market to, and this e-book gives you 37 creative, fun, and (in most cases) FREE ideas to quickly grow your newsletter list.  Here’s a taste of what you’ll discover inside this revealing guide:• How to use free viral ebooks to draw thousands of new subscribers to your newsletter list – every day!

• How to use article marketing to skyrocket your subscription rate ANDinstantly boost your bottom line!

• How to write content so compelling your subscribers practically beg you to share your secrets with their friends

• How to quickly & easily joint venture with other marketers in your niche to add thousands of new subscribers to your list – the techniques I reveal are so simple, they really shouldn’t be legal!

• And much more!

 

BONUS #4: 

Resource Guide ($175 value)

The Resource Guide is practically overflowing with websites and resources that can help you get the word out about your email newsletter – and dramatically grow your newsletter list!In this helpful Resource Guide, you’ll find:• The top 30 article directories, listed by traffic• An amazing FREE resource to help you shave hours off of your article submission time – while simultaneously DOUBLING your efforts (just wait until you see this!)

• The top 18 e-zine (a.k.a. email newsletter) directories (this list alone could help you easily double your subscriber rates!)

• 75 websites to find free classified advertising – so you can promote your email newsletter online for no charge If you would love to take the task of writing your regular email newsletters off your plate but aren’t sure how to find, hire, or work with the right copywriter for your needs and budget – this audio recording will teach you EXACTLY what to do.

 

BONUS #5:

3 can’t-miss documents to keep you on track and moving forward (a $47 value)

  • 3 “tricks” to simplify and speed up the writing process (you can pull these out anytime you want to write a new email or refresh an old campaign – and drastically shortcut your writing time)

  • A 21-point checklist of what to watch for before you publish your email (or any other promo copy, for that matter)

  • 13 ideas for turning passive readers into interested leads and paying clients

 

Oh, and in case you were wondering, there’s absolutely NO RISK to your order.

 


If you follow the instructions, put the pieces in place, and feel like this program hasn’t helped you write persuasive emails, just contact us within 30 days and we’ll work with you to cancel your order. (Please note that you will need to provide proof that you gave the materials a fair try before a refund will be processed.)

 

But please don’t delay…

If you know you NEED this support, and you don’t want to waste the next 3, 6, or 12 months of your life with email marketing that stinks, I encourage you to act now.

 

Ready to LOVE Your Emails – and Use Them to Draw Your Ideal Clients into Your Free Offerings and Paid Solutions?

“Yes, Tammi, I’m I’m Ready to Rock Email Marketing that Helps Me to Serve More of the People Who Need Me Most While Also Allowing Me to Make More Money!”

“For as little as $77 down, I know that I’ll get:

  • Exclusive access to five training sessions walking me through the steps of writing each of the different types of emails

  • Lifetime access to the mp3 recordings of each training, perfect for if I miss a call or just want to listen again later

  • Action Plans outlining the exact 5 steps I need to take (each of which can be completed in 30 minutes or less) to complete each module and get my copy done in record time

  • A “get it done” action guide giving specific exercises to keep me on track (so I’m not just getting a bunch of “fluff” but actionable material I can begin putting into place right away to make my emails more effective)

  • Samples and templates to help me get the ball rolling (so I never have to start with a blank screen)

  • A community support system: where I can hook up with accountability buddies, JV/referral partners, potential clients and new friends

  • $380 worth of bonus goodies hand-chosen to give me smooth sailing as I write my emails

 

I’m also protected with the peace of mind that comes with Tammi’s no-risk money-back guarantee. Woo-hoo!”

Ready to Write Persuasive Emails already?

Get started now!

Pay-in-Full Option: $197 (best deal!)

3-Pay Option: $77 down payment* (I’ll finance you!)

* Your credit card will automatically be charged $77 today, with the additional installments of $77 automatically deducted from your credit card every 30 days for a total of 3 payments.

Rest easy – your order will be processed on secure servers.

Best wishes,

Tammi Metzler

support@writeassociate.com

PS: In business, you have two choices. You can struggle for weeks, months, even YEARS trying to figure it out yourself, or you can shortcut your success by working with people who have been there, done that and can show you exactly what works and what doesn’t work. And with our money-back satisfaction guarantee you have nothing to lose but THOUSANDS to gain – in dollars earned and time saved. Enroll now, and let’s whip your email marketing into shape!

PSS: This program was designed to specifically help you “walk away” having your emails DONE. That’s right, we’ll walk you through the pieces of writing persuasive emails that attract clients. Ready to get started?

Pay-in-Full Option: $197 (best deal!)

3-Pay Option: $77 down payment* (I’ll finance you!)

* Your credit card will automatically be charged $77 today, with the additional installments of $77 automatically deducted from your credit card every 30 days for a total of 3 payments.

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