Sometimes it seems like everything that could go wrong, does.
Our first instinct, when human nature kicks in, tends to be giving up. Cutting our losses and moving on.
Case in point: A few years back, I organized my first telesummit event (which, in case you didn’t know, is a series of telesminars where a number of guest speakers gather and which, ideally, each speaker promotes to help all speakers increase exposure for their business), and I thought for sure my event would attract 1000s of new prospects and clients into my business. And so I poured weeks of time and effort into this “slam dunk” campaign, only to have it fall flat on its face. I didn’t get near the results I was hoping for. (In fact, I only got 20% of the number of new subscribers I was hoping to reach and about 1% of the projected product sales – yikes.)
It would have been easy to give up, right then and there. To count the project as a loss (which, btw, happens to the best of the best…many business owners experiences a “failed” product launch here and there) and maybe even give up on the idea of ever trying it again.
And truth be told, I did give up for a while. It was nearly 2 years before I attempted my next telesummit, and I was nervous about putting the time and effort into it again. But I also knew that it was a great way to spread my message and potentially meet with new clients.
So I bit the bullet and tried it again, taking care to avoid the mistakes I’d made the first time around. And true to form, I made more (although this time different) mistakes the second time around. But I also increased my reach, grew my list, had the chance to get to know several experts in my field that are both amazing people and great business contacts, and have since connected with potential clients that I wouldn’t have had access to otherwise.
And the second time around, I forced myself to stop and take the time to note exactly what went “wrong” (plus what went RIGHT too – it’s important not to neglect the positives :)) and what I wanted to do differently the third time around. And then I – gulp – scheduled a 3rd telesummit (in pen :)) on my calendar for the coming year. And I’ve already asked a few speakers, so there’s no backing out now!
The bottom line is that there will always be glitches in business. Sometimes things don’t go as planned.
And we have two choices when that happens:
1) Roll over in defeat, giving in to those “told you so” sneers our inner critic is lobbying our way and vowing to never again put ourselves in a position that might permit similar humiliation, disappointment, and/or defeat
2) Take a deep breath, bask in our own bravery in trying something new, take notice of what we did right AND what could be improved next time, and promise to “get back on the horse” again
Which will you choose the next time life throws you a curveball?