A few months back, my husband and I broke out our Rock Band game for the first time in quite a while, and I noticed that I was a bit rusty. Actually, I almost got us booed off stage. (If you’ve ever played the game, you know what I mean!)
And I realized something in a true a-ha moment (you know, the kind where the proverbial light bulb goes off and you can finally see the light in the darkness): I was trying too hard.
I was getting caught up in the mechanics of the DOING (see red note, hit red button) while also trying to pay attention to what was coming next AND not missing a note. The pressure was excruciating! And I was tripping myself up and getting mighty frustrated in the process. It got so bad that I actually felt like I was unable to will my fingers to move the way they were supposed to. Crazy, right? (It’s just a game, after all!)
But when I decided to give up the pursuit of the 100% score and play for fun instead, to just enjoy the music and BE in the moment, all of a sudden things got a TON easier. My fingers seemed to magically hit the right keys at the right time, and I was totally rockin’ it!
In short, as soon as I got out of my own way and took some of the pressure off, magic happened.
I see the same thing happening in business too. So many of my clients get stuck in “deer in the headlights” mode, frozen in fear and unable to move their businesses forward because they’re so busy trying to do all the right things. They want to get their tagline perfect or have just the right position title (when, in all actuality, your clients could care less if you call yourself a business coach or a monkey’s uncle, so long as you help them get the results they want and need. I’m just sayin’.).
And I say this from a place of complete understanding…because I have been there, done that. I have found myself spending weeks, even months of my time stuck in paralysis mode, not getting the results I wanted because I was so focused on the mechanics (and how scary they can be). So worried about how hard it was gonna be to set up a new website, and fill my newsletters with just the right content, and have the perfect business cards, and do this and do that…AH! It’s enough to make your head spin.
But when I stopped focusing on everything that needs to be done, and trying to get it all perfect, it seemed that things suddenly clicked into place. Work became FUN again. Clients started seeking me out, completely out of the blue (one even came from an airline flight in which I was exhausted, make-up free and in tattered jeans…not exactly the “polished and professional” me I typically present to the world but she could have cared less!).
My point is that yes, you need to have a strategy, and yes, you need to make sure things are getting done in your business, but if you focus so much on getting everything perfect, while worrying about what’s coming next, and making sure that you’re saying and doing all the “right” things…you just might find days, weeks, even months slipping by where you aren’t reaching out to connect with the people who NEED your help. They’re suffering, your business is suffering, and all for naught.
But if you choose instead to stop DOING and start BEING, it’s as if the fog rises and you find yourself smack dab in the middle of a bright, sunny day.
If you’d like to chat about how you can get out of your own way and start moving forward with a simple yet effective marketing plan, shoot me an email at firstname.lastname@example.org and we’ll set up a virtual coffee “date”.
Until then, keep rockin’ your biz!