All too often, when biz owners sit down to create their marketing, whether they’re writing web copy, creating brochures, or designing their business cards, they skip the most important step: identifying what they want to get from their marketing efforts. Because here’s the thing: if you don’t know what you want readers to do, the odds that readers will know what to do are slim to none. And you end up with marketing that gains you a whole lotta nothing.
And then you keep trying new things to get clients, none of which seems to work as well as you’d like (or at all!). It’s a vicious cycle that I see business owners stuck in time and time again. Fortunately, there’s a simple solution that doesn’t take a ton of time but can help you get MUCH better results from your marketing.
It starts with creating a simple plan each and every time you promote your business, before you write a single word of web copy, brochure content, etc. I call it creating your money ladder, because you’re determining how you’re going to use that particular piece of marketing to help you reach your money goals, both immediately and long-term.
The first step in creating your money ladder starts with identifying the immediate action you want readers of your marketing materials to take. Do you want them to visit your website and download your free report? Do you want them to call you to schedule a consultation? You’ve got to get crystal clear on the action you want readers to take immediately, and from there you can create a few levels of “next steps” that interested clients can take, each of which brings them closer to you (and higher up your money ladder).
So, the next time you sit down to put together marketing content, your first step should be to ask yourself this question: what action do I want readers (and prospective clients) to take?
Creating the rest of your money ladder
As alluded to earlier in this article, there should always be a “next step” for clients. When a prospect downloads your free report, what’s next? If a client buys your $29 ebook, what’s next? The key to an effective money ladder is to always know “what’s next” and to have a solid, realistic goal of the number of next steps that need to happen in order for you to reach your financial goals. Not sure how to create your money ladder, or how to design a simple yet effective marketing system that is going to help you connect with the clients who need your solutions? I’ve just created an hour-a-day solution for getting an effective marketing foundation in your business, and you can check it out at www.ProspectsOnDemandSystem.com.