Too many promising entrepreneurs and coaches experience a discouraging lack of progress that eventually forces some to give up on their dreams entirely. They’ve longed for months, years, even decades sometimes to build a solid, sustainable business, and yet, all they do is dream.
You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams. (You may even relate to these people. You may even BE these people.)
Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan, and they’re stuck.
If that sounds all too painfully familiar, here’s how to get unstuck and start moving from “dream” to “do” to, ultimately, “done”.
Start With the Long-Term
If you’ve ever been on a job interview and were asked, “Where do you want to be five years from now,” you might have thought it an odd question. But as a business owner, that might just be the most important consideration you can have.
Without knowing where you’re headed in the long term, it’s impossible to create a map to get there. You need to know what your destination is, so that every day, week, month, and year you can check your progress to be sure you’re still headed in the right direction.
Once you know your ultimate destination, you can draft a plan for getting there and create the interim goals that will help you stay on track.
For example, if in five years you want to be free to travel for 8 weeks every year, then you need to have a few pieces in place before that can happen:
• Enough income to cover travel costs
• Passive income to sustain your business while you’re not working
• A staff who can manage the business while you’re away
With this list, you can then work backwards from your five-year goal and create milestones along the way. If you know you’ll need to earn $150,000 annually in order to fund your travel plans, and right now you’re earning $60,000, then reasonable milestones might look like this:
• Year 1: $70,000
• Year 2: $85,000
• Year 3: $105,000
• Year 4: $125,000
• Year 5: $150,000
With these milestones in place, it’s much easier to figure out exactly what you need to do to achieve them, by setting monthly, weekly, and daily goals.
Create Small Goals
If you say to someone, you need to move from $60,000 to $150,000 in five years, that’s a pretty overwhelming task. After all, it’s a $90,000 increase, and most people will look at that and immediately dismiss it as impossible.
But when you break it down as we have above, and then again into smaller steps, it suddenly doesn’t look so daunting.
In the first year of the plan we have outlined here, your income needs to increase only by $10,000. That’s less than $1000 per month! Surely that’s easy enough to accomplish if you take decisive action.
You can further break that down by week: $1000 per month is just $250 per week. If you sell just one more group coaching package, or five more of a $50 training program, you’ve already reached your milestone.
That might mean sending one more email to your list, or investing an additional $20 per month in Facebook ads, or perhaps reaching out to one more JV partner. The point is, reaching this much smaller goal is far easier than thinking about that five-year plan.
So what’s your big dream? How can you deconstruct it into achievable milestones, workable goals, and finally, daily and weekly tasks? If you can do this (and you definitely can) then you can achieve anything in business and in life.
Want a blueprint showing exactly how to turn your passions and into a profitable business, including a bonus gift revealing which marketing methods to choose and how to plan them into your days, along with blank marketing plan and daily schedule templates that you can fill in as you see fit and print out for easy reference, a sample marketing plan to help you get ideas for your own biz, and a sample daily schedule so you can see how successful marketers plan – and execute – productive workdays?
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Do you have a plan in place for reaching your goals in the next year (or two, or five :))? Please share! 🙂 Looking forward to seeing your thoughts and takeaways.
Tammi Metzler, founder of The Write Associate, is a self-professed “word geek.” Her greatest joy is in playing with words all day to find just the right combination to get folks all fired up. In the daytime hours, this means writing online marketing copy that grabs the attention and interest of readers so that they “get” the awesomeness of the product/service in question and think “I gotta get me some of that!” After hours this often means finding just the right words to get the response she’s looking for from her husband, 8-year-old daughter and toddler son (grin). She offers tons of resources about creating compelling marketing copy that excites & engages your ideal clients on her blog at www.WriteAssociate.com.