Without a doubt, building your client base, in the form of newsletter subscribers, is the quickest way to grow your business. When you have a large group of people who are interested in what you have to offer and can be reached quickly and cost-effectively, filling your service programs and selling your products can be as simple as sending an email or two.
In fact, a solid newsletter list can:
· Fill your classes and workshops with eager participants
· Flood your service programs with recurring customers
· Give you a greater audience of people to help you extend your reach through positive word-of-mouth
· Allow you to pre-sell products and programs, so you can get paid to spend your time putting them together
So, how do you build your client base/newsletter list?
There are three must-take steps that can help you fill your newsletter list with your ideal clients. These include:
1. First and foremost, you must determine your ideal client. If you don’t know who that person is, it can be hard to reach out to them. There’s a great report called “Ten Steps to Finding and Attracting Your Ideal Niche” by my friend and colleague Cindy Schulson that is a must-read for anyone who’s unclear about their niche. You can download this report for f.ree at http://www.attractyourniche.com/.
2. Secondly, you need to find out where they hang out, both online and offline. If you have any clients that fit the mold of your ideal client, ask them where they go to network with others in their industry. Or do some research on your own. Let’s say you’re a business coach who specializes in helping lawyers grow their practices. Find out if they have any local associations that you can join so you can rub elbows with your ideal clients en masse.
3. Last but not least, once you’ve completed the first two steps, you want to get out there and raise awareness of your business. If your ideal clients don’t know that you’re there to help them, they’re not going to hire you (obviously). So get out there and attend networking events, join online networking forums, and do whatever else it takes to get people interested in what you have to offer.
Now that you’ve raised awareness, what’s next?
Raising awareness of your business is a good first step, but many business owners don’t know where to take it from there. Pushing your services or high-end programs is often a bit much for first-time meetings, but there is an easier way: get interested prospects onto your newsletter list, where you can follow-up with them time and time again, keeping your business at the top of their mind. But you don’t want to just ask them to join your mailing list; most people are too busy to read yet another newsletter, so you have to give them a great reason to sign up. The easiest and most effective way to get them on your list is to give them an irresistible free gift, like a special report that delivers answers to their most pressing problems. You should also structure the website copy on your opt-in page in a way that plays on the goodies within the free report, to the point where website visitors can’t help but sign up. You’ve got to make it a no-brainer for them.
You can learn all of the secrets of writing effective opt-in page copy, including crafting the irresistible offer, using powerful words that draw the reader into the copy, and putting together strong call-to-actions that seal the deal, in my brand-new course, “Website Copywriting Boot Camp: Discover The Secrets of Writing Compelling Copy That Helps You Get Clients With Your Website!” But registration ends TODAY, so grab your spot in this comprehensive website copywriting course now at http://writeassociate.com/copywriting-course/.