All it takes is one idea.
One idea to spark the flowing of creativity, hope, and inspiration in your business.
I can’t tell you how many times I speak with business owners who are frustrated in their business. Things aren’t going as planned and they don’t know how to fix it.
So they get stuck in an endless cycle of frustration, overwhelm, and going-nowhere-fast-itis. They get stuck on the proverbial hamster wheel, spinning their wheels over and over again, which only serves to tire them out before they can reach their goals.
The good news is that, as I mentioned before, all it takes is one idea to get you off the hamster wheel and back into business.
Oftentimes, that means you have to branch out of your comfort zone and do something different. Doesn’t have to be radically different, but as they say, “insanity is doing the same thing over and over again and expecting different results.” So if your results have been subpar, it’s time to shake things up a bit.
Here are a few ways you might be able to do that in your biz:
1) Engage past customers. I spoke with a business owner this week who was frustrated because her website had dropped in search rankings and her product sales were down some 90% in the past few years. Through an in-depth evaluation of her marketing, we discovered that she had email access to all of her previous customers, and we discussed a plan to ramp up her email marketing efforts to engage those customers and encourage them to come back to her website to purchase new products. Many business owners focus so much on acquiring new customers that they forget the classic rule of business 101: it’s much less expensive (and easier!) to earn revenues from an existing customer (especially if they like what you offer) than to acquire new customers. Once this idea was on the table, the business owner’s energy level shifted from frustrated to excited by the possibilities, and sometimes that shift is enough to get the ball toward positive change rolling. Think about this in your business: do you have any clients of one product/service that might benefit from another product/service? For example, in my business we sell multiple do-it-yourself training programs, such as the Instant Web Copy Generator program that gives access to web copy templates and teaches website copywriting techniques and the Profitable Newsletters system that teaches effective email marketing, both of which are helpful for small business owners and which could be cross-promoted to buyers of one or the other. Does your business have past clients that you could re-engage with a new or different product/service?
2) Excite new customers. Another business owner I spoke with this week had a beautiful website but it wasn’t working as well as she’d like to attract paying clients. One thing I noticed right away is that there was little talk about the benefits of hiring her company. As a reader, I didn’t get much of a sense of why I should even consider hiring that company versus the alternatives (doing it myself, choosing another company, etc.). This business owner made the common assumption that because she understood the benefits of hiring a professional such as herself, that her potential clients would get it too. We discussed reframing the language in her web copy to really help paint a picture for readers of what life could be like for them if they sought help from an experienced pro such as herself, and how much smoother things could go for them. Try this in your business: take a step back and look at your marketing materials from the consumer perspective. If you were in the market for the product/service you sell, and you were reading your web copy/email newsletters/etc., would you buy from your company? If not, it’s time to look at overhauling your marketing message to be more consumer-friendly.
3) Get an outside perspective. Sometimes all you need to turn things around is a fresh perspective from someone who isn’t caught up in the day-to-day grind and can take a birds-eye view of your business and marketing efforts. That fresh perspective can infuse your business with new energy, excitement, and the forward momentum you need to start seeing results. After a particularly powerful brainstorming session, one of our consulting clients wrote in to say that she “felt re-energized about my business and have gained confidence in knowing how to ‘put myself out there.’ I also have a clear focus to move forward with marketing that feels genuine to me and my message.” I can’t tell you how many times I’ve experienced major shifts in my business by stepping outside of myself and leaving myself open to outside influence. Sometimes that one great idea comes by reading a book from an expert in a certain field, talking to peers in mastermind groups, or getting laser coaching from an experienced coach/mentor. And sometimes it just comes down to accepting that you not only can’t do it all yourself, but you shouldn’t do it all yourself. Contrary to popular belief, successful entrepreneurs don’t get there alone. They have help along the way. As of one my coaches used to say, None of us is an island. Think about ways you could get a fresh perspective in your business. Are there peers whose brains you could pick? Any business, marketing, or inspirational books sitting on your bookshelf unread, with that one great idea just waiting to be discovered? Whatever the case, commit to taking some form of action, today, to uncover your next great idea.
If you know that you’re ready for a fresh perspective, I’d love to jump on the phone to take a look at your business and chat with you about ways you may be able to re-energize your marketing with that one new idea. Click here to set up a strategy session today.