Write Your Website Workshop

“Who Else Wants a Website that Not Only Feels Like YOU But Has Visitors Clamoring to Join Your Newsletter List, Sign Up for Your Free Consults, Enroll in Your Group Programs and Buy Your Services?”

Do you cringe at the thought of sending prospective clients to your website (“my web copy is so not ME!”)?

Are you baffled as to why more of your website visitors aren’t signing up for your newsletter or requesting a consult?

Do you break into a cold sweat at the mere thought of sitting down to write (or re-write) the copy for your website?

Are you intrigued by the idea of actually using your website to help you grow your business?

Dear Coach, VA, or Other Service-Oriented Entrepreneur:

What if there was a way you could drum up a website that you were excited to send prospective clients to, because you knew it had a message that would ring so true with the right people that they’d be rushing to join your newsletter list, request a consult, or buy your products and services?

How much of a difference could you make in the world – and how much more success could you create for yourself and your family – if your website was working to connect you with the folks who want (and need!) your help?

Whether you… (Click which option best describes you)
… I have good news for you. The truth is that you CAN use your website as a powerful extension of your marketing efforts. One that makes your “job” as a marketer of your services:

          • Easier (rather than explaining what you do, over and over again, or – worse – trying to hard sell folks – ick – into a program they don’t want or need, you can send prospective clients to your website and let them enroll themselves in whatever is the best fit for them – whether that’s your free newsletter, paid services, or group training programs);



          • More fun (since you’re using the right messages to connect with folks you LOVE to work with, AND you feel more jazzed about marketing to get website visitors now that you know your website is working to help you connect with those folks); and



          • More profitable (‘cuz, of course, one benefit of selling more of your products and services is the moolah that comes with your newfound success).


  Get the same results for your business…in 30 minutes or less?What if I told you that I could help you too create a powerful, more compelling website that makes your entire marketing system easier, more fun, and more profitable by easily connecting you with more of your ideal clients? Would you be willing to spend 30 minutes (or – in many cases – even less) per day putting the pieces in place for your business?

Listen, I could give you some hype about a “secret” easy button that you can press and your web copy will essentially write itself (yeah, right). The truth of the matter is that writing really good, compelling web copy does take some work. The process CAN be made easier with the right tools and resources (and when you have someone who’s been there, done that, showing you exactly what steps to take), but when it comes right down to it, you will need to put in some of your own effort. Thankfully, if you DO have the right tools, you can drastically shortcut the time it takes to get your web copy done well and done fast.

Could This Be Your Monday?

It’s eight o’clock on Monday morning. After a nice, relaxing weekend, you grab a cup of your favorite brew, turn on your computer and check your emails. You sift through a few notifications of product/program sales, a request that came in through your website for a consultation about your services, dozens of new subscriber notifications from prospective clients who have downloaded your free report or joined an upcoming webinar, and a thank-you email from someone who read your report/attended your webinar/received a consultation and had a life-changing “a-ha!” moment. And this all happened while you were away from the office, enjoying time with loved ones, and generally doing things you enjoy.

The week has just begun, but you’re already feeling unstoppable! Thanks to compelling copy and irresistible offers on your website, you have money in the bank, a prospective client to follow-up with, and plenty of leads who have shown interest in your products and services (and who may very well become clients in the future)…all while you were sipping margaritas with friends, enjoying a lazy Sunday afternoon in, or taking your family on a weekend getaway.

And now that the workweek has begun, you know exactly what to do to attract still more of your ideal folks to your website so it can work its mojo, connecting you with those who want your help.

You have to pinch yourself because you can hardly believe that you’re serving clients you love, making a difference for others, and earning money in the process. And it all feels so easy. After all, you’re just being you, and taking strategic action to allow the right people – those who resonate with your message – to find you and connect. How much simpler can it get? Gone are the stress and fear you used to feel come Monday mornings, replaced by a calm confidence that you’re on the right path, along with an excitement to get out there and reach even more people with the message that you know moves them into action.

Could this really happen for you?

Yes, it can, and I want to show you how.


Secrets of an Accidental Website Copywriter

Hey, I’m Tammi Metzler, your friendly website copywriter. These days, I make my living writing websites for coaches, virtual assistants, website designers, doctors, lawyers, healers, and really any type of service provider you can think of. But if you’d have asked me 7 years ago how to write a website that converts visitors into clients, I’d have looked at you like you just sprouted two heads. Or something equally as mind-boggling.

The truth is, I was born to write. I love it. There’s something about finessing the written word, about getting the words just right on the page, that really gets me going.

But, I most certainly was not born knowing how to write to sell.

You know, as in how to use the fine art of copywriting to craft words that compel the right people to buy certain products and services.

It wasn’t until after I spent a few years employed full-time in marketing – first for the advertising department of a local newspaper and then for an ad agency – that I even knew there was such a thing as marketing copywriting that helps businesses sell stuff.

After a few years, I got tired of working for “the man” and decided it was time to branch out on my own. So I put up a website and waited for the clients to come pouring in.

When that didn’t happen, I set out to find out why. And what I discovered over the next few years became the foundation of what I teach – and what I do for private clients – to this day.

You see, over the past 5 years, I’ve not only spent $1000s of dollars learning effective web copywriting techniques but have also spent hour upon hour evaluating, critiquing, writing and rewriting the websites of 100s of small business owners just like you. And along the way I’ve uncovered a proven system for writing web copy that compels website visitors to take action – becoming your interested leads and paying clients.

And the good news is that since this IS a system that has been learned and put into place by myself and 100s of other entrepreneurs, it can be taught to you too, so you can start getting better results from your website.


My private clients typically pay $1000s of dollars to have me write (or rewrite) their web copy for them, but you can…

Get your web copy written – fast and well – at a fraction of the cost!

(And, to be honest with you, you’re better off writing your website yourself – with the right tools and techniques to get it done right and done well, of course – because there’s no one who knows your business better than you. So yeah, you can pay a copywriter like yours truly $1000s to learn your business, get into the heads of your prospects, and write compelling copy for your website – or you can take the information that you already know and transform your own website into a lean, mean, client-attracting machine.)

Announcing the Write Your Website Workshop: The Busy Entrepreneur’s Guide to Crafting Website Copy that Builds Your List, Attracts Paying Clients, and Helps You Grow Your Business!

Over the course of 5 modules, I’ve cut through the clutter of everything I’ve learned over the past 5 years about writing web copy that sells to deliver only the nuggets of pure gold that you can use immediately to write your own compelling website copy.

In essence, you’ll get all my shortcuts so you can speed through the trials and errors (I went through them all for you :)) and cut right to the finish line: website copy that generates interested leads, connects you with serious clients (NOT the tire-kickers), and sells your products and services!

(By the way, this is NOT the part where I try to sell you on the idea of some pipe dream that you’ll publish your website today and become an instant millionaire overnight. If that’s what you’re looking for, this is not the program for you. But if you want a proven system that can help you use your existing (or new) website to connect with your visitors in a meaningful way – one that better communicates your marketing and makes you irresistible to the right folks – you’re in the right place. If you want your website to become a more powerful tool that makes your other marketing methods more effective, you too are in the right place.)

Here’s a taste of what this workshop will do for you:

  • Walk you step-by-step through the steps of writing compelling web copy (it’s like having your own personal copy mentor showing you exactly what to write – at a fraction of the cost for such in-depth, one-on-one help)


  • Simplify the process of writing to sell – whether you’re “selling” your free newsletter, initial consultations, or paid programs and services


  • Show you exactly what steps to take – and when – to create killer web copy in 30 minutes or less per day


  • Provide plenty of samples and templates so you’re never starting from a blank screen (helping you avoid writer’s block – the ultimate creativity killer)



  • Shortcut all the clutter and give you just the nuggets of wisdom you need to get your website written (minus the extra fluff that brings on a boatload of confusion and overwhelm)


Here’s what you’ll get in each module:

  • Lifetime access to the mp3 recordings of each webinar training to go over that module’s lesson in detail


  • A weekly Action Plan outlining the exact 5 steps you need to take that week (each of which can be completed in 30 minutes or less) to complete that week’s lesson and get your copy done in record time


  • A “get it done” action guide giving specific exercises to keep you on track (so you aren’t just getting a bunch of “fluff” but actionable material you can begin putting into place right away to make your website more effective)


  • Samples and templates to help you get the ball rolling (so you never have to start with a blank screen)



By the end of the Write Your Website Workshop, you’ll have:

  • 3 completed pages of web copy:

    • A home page done and ready to attract your ideal folks (heck, if you publish it right away you might even have a few new clients before the workshop even ends!)

    • An about page that positions your expertise in a fun, friendly way that allows the real you to shine through while lowering readers’ defenses (there are specific techniques to get you there – we’ll cover them all!)

    • A services page that doesn’t turn visitors away as many services pages do but rather gets the right peeps ready to take the next step (plus, what that next step should be to maximize your responses)


  • A plan for creating a testimonials page to build trust and boost your credibility (plus how to get glowing testimonialseven if you’ve never had a paying client!)


  • A working knowledge of basic copywriting techniques, including using power words to excite and engage readers, writing headlines that grab attention, and creating irresistible offers that get readers off the fence and into action


  • A renewed excitement for your website and your marketing (you’ll no longer cringe at the thought of sending folks to visit your website!)


And last but not least, here’s the course curriculum:

Module One

Website Profit Plan: Climb Your Money Ladder Straight to the Income You Want – and Deserve!

Your website can – and should – be working to connect you with interested prospects and paying clients. But it can’t even begin to do that unless you have a plan in place. You’ve gotta know how much money you want to make, how you’re going to make that money (private clients, group programs, passive income), and a plan for how you’re going to use your website to help you reach those goals. Not creating a solid plan to reach your revenue goals (or, heck, not SETTING revenue goals) is like trying to fly blindly to an unknown destination. You wouldn’t set out on a road trip without a road map and an idea of where you want to go, would you? Most of us wouldn’t dream of wandering aimlessly on our limited vacation time, but we will stumble through our business with no end result in mind…and unknowingly serving ourselves a surefire recipe for business failure. In this module, we’ll cover:

  • How to create a Revenue Roadmap that will help you get past the overwhelm to find ultimate clarity

  • How to evaluate your pricing structure for profitability…and make any necessary changes to skyrocket your chances for success

  • A fill-in-the-blanks outline to map out the goals for each page on your website


Module Two

Can’t-Resist Offers: How to Create Juicy Free Consultations, Service Packages, and Product Titles that Leave Your Website Visitors Hungry for More

Getting website visitors to take action all comes down to this: having a juicy offer that is so irresistible to your ideal clients, they can’t possibly opening-giftpass it up. In this module, we’ll cover:

    • The 16 basic motivators that dictate human behavior (and how to tap into them to increase the odds your clients will take decisive action to grab your free goodies and buy your products and services!)

    • A cheat sheet of 10 questions to help you essentially read your prospects’ minds (so you can discover what makes them tick – and what will get them excited to work with you)

    • A 5-step formula to help you uncover your unique irresistible offers for your free giveaways, free consultations, and paid packages (plus, 4 simple but powerful techniques to inspire website visitors into taking action NOW – not 2 days from now, 2 months down the road or – worse – never!)



Module Three

Problem-Solving Services Page: Use the Right Copy on Your Services Page to Show Why Your Solutions are the Answers to Their Problems

Your Services page is where visitors typically go once they’ve looked at your Home and About pages – and are becoming more and more interested in what you can do for them. This is the time to “seal the deal” with a Services page that shows visitors you’re the key to getting their problems solved – and gets those visitors excited to say YES to your solutions! In this module, we’ll cover:

    • How to create an outline for your web copy in 15 minutes or less (you just have to answer
      5 basic questions and you’ve got the foundation for compelling copy!)

    • 5 ways to turn your just-the-facts outline into hot copy that gets website visitors off the fence and into action

    • How to use strategic bullet lists of program/service benefits that get website visitors excited to work with you (and ready to make the leap from “just passing through” to “where do I sign up?”)



Module Four

Client-Connecting Home Page: Discover 5 Simple Steps to Get Ready-to-Buy Clients Off the Fence and Into Action

In week four, we’ll talk about writing a home page that speaks directly to those clients who are seriously looking for the solutions you offer, so you can begin making connections with more ready-to-buy clients. Here we’ll discuss:

  • How to choose the best home page strategy for your unique business and clients (and maximize the responses to your offering)

  • 10 proven formulas for headlines that stop readers in their tracks (most websites get this part WRONG – and miss out on the chance to reach dozens – if not 100s – of potential newsletter subscribers and clients each and every month!)

  • 9 little-known ways to get visitors so engaged with your web copy, it’s next to impossible for them to say “no” to your offers



Module Five

Trust-Building About Page: Find Out How to Tell Your Story on Your About Page in a Way that Boosts Your Credibility and Builds Trust With Visitors

Your About page is much more than just a placeholder, or a chance to talk about your kids and pets. Yes, people DO read it, and yes, there is a way to get it written so that it has readers hanging on to every word…and feeling like you’re the person to help them solve their problems. We’ll talk about:

  • The best formats for your About page to encourage visitors to keep reading (bonus: one is super easy to write, too!)

  • What to include on your About page for maximum impact (and what to leave off to avoid sending your credibility down the drain)

  • How to use well-positioned testimonials on your About page and throughout your site to send your credibility through the roof (plus how to GET testimonials from people – even if you’ve never had a paying client!)




Bonus Module

“What’s next” Action Plan: Other Ways to Use Your Website to Grow Your Business

Now that you’ve got the foundation for a great website, we’ll get together in one last live call to answer any final questions you may have, celebrate your accomplishments, and talk about other ways you can use your website to grow your business.



But I should WARN YOU…

This program is intended for those who want to get their web copy written DURING the program, not take the information and “get to it” some day. Make no mistake, this program is about diving in and getting it done. If you know right now that you’re unable (or unwilling) to set aside 20-30 minutes a day, 5 days a week (or about 2 hours per week) to work on the assignments that are laid out for you, this program isn’t a good fit for you. At least not right now.

Who this program is for:

  • Business owners who are fed up with a website that makes them shudder at the thought of anyone (especially a prospective client) seeing it


  • Folks who are ready to put the pedal to the medal – and get their web copy done


  • Self-employed professionals who know this is their year to stop letting their website get away with lazy results (and start getting more responses from their websites)


  • Website owners who are more into the just-the-facts-ma’am approach to learning than filling their heads with a bunch of lofty ideas



If you’re tired of having an ineffective website that doesn’t connect you with the 100s or 1000s of prospective customers that are searching for your solutions each and every month, then I invite you to join me to Write Your Website in this intensive workshop.


So…How Much is All This Worth to You?

If you’re a coach or virtual assistant, for example, signing 10 new clients into a 6-month program at $500/month would mean revenues of $30,000 for your business. Over the course of a year, that equals out to less than 1 new client per month. Many of my clients report anywhere from 2-6 new clients just in the first 10 days of publishing strategically-written web copy.

And perhaps the better question is: What price would you put on being able to attract as many clients as you want or need, just by using this system to send new traffic to your client-attracting website anytime you need a boost in clients? $2,500? $5,000? $10,000? (Believe it or not, that’s what some copywriters charge to write your website for you!)

If you were to work with me individually for the 3 hours of training time, plus the extra hour of web copy critiques, plus all the samples, templates, and bonus goodies (see below :)), you could expect to pay $1,638. And if you tried to do it on your own you’d easily waste away thousands of hours trying to find your way (trust me, I learned that the hard way!).

Because we’re offering this training in a group setting, you can enjoy a significant savings. Even though this program is easily worth $1000s of dollars in the potential profits you can receive, you won’t even have to pay the $1,638 it would cost you individually to access this wealth of knowledge. In fact, you won’t even pay $1,000 big ones.

Nosiree, if you act now you can get in on all the goodies, the one-on-one-attention, the group support, and all the templates and samples you need to attract newsletter subscribers, interested leads, and paying clients for just $297. That’s a savings of more than $1300! Or take advantage of the sweet 3-pay option that drops your initial investment to a mere $107…all because we want to make getting the support you need an absolute no-brainer.

PLUS, when you enroll today you’ll also take home $438 worth of juicy Bonus Goodies:


Bonus #1:

261 Power Words to Make Your Web Copy Sizzle (a $97 value)

You’ll also get instant access to a listing of power words that grab attention and compel readers to ACT NOW!

This cheat sheet includes some of the most powerful words in website copy – simply inject these words and phrases into your website copy and watch your website conversions shoot through the roof!


Bonus #2:top_secret

Samples, Templates, and Resources Galore (a $197 value)

Sure, it’s fine to walk through the “how” behind great marketing, but don’t ya wanna see it in action? I know I do! 🙂 Which is why I hand over my own personal “swipe file” of the best samples, templates, examples, and resources that I’ve come across – and that you can use to create your own highly-effective home page. PLUS, you’ll get the recordings of each training call, in case you have to miss one – you won’t miss the content.


Bonus #3:

30-Day “Flood of Traffic” Roadmap (a $97 value)

Once you have your new, client-attracting web copy up and running, how do you get your ideal folks to see your new copy – and take action to work with you? By following your 30-Day “Flood of Traffic” Roadmap, that’s how! This print-ready PDF file contains 30 different traffic-generating tasks you can complete in an hour or less. You can pick a handful of your favorites to do each week or mix it up by choosing a task at random each day. Gone are the days of wondering what on earth you can do to get clients – just follow the roadmap and let your ideal clients come to you.


Bonus #4:

3 can’t-miss documents to keep you on track and moving forward (a $47 value)

  • 3 “tricks” to simplify and speed up the writing process (you can pull these out anytime you want to write a new page of web copy or refresh an existing page – and drastically shortcut your writing time)

  • A 21-point checklist of what to watch for before you publish your web copy (or any other promo copy for that matter)

  • 13 ideas for turning passive website visitors into interested leads and paying clients (plus the one thing you MUST do before you invite visitors into action)


But please don’t delay…

If you know you NEED this support, and you don’t want to waste the next 3, 6, or 12 months of your life with a website that stinks, I encourage you to act now.


Ready to LOVE Your Website – and Use it to Draw Your Ideal Clients into Your Free Offerings and Paid Solutions?

“Yes, Tammi, I’m I’m Ready to Rock a Website that Helps Me to Serve More of the People Who Need Me Most While Also Allowing Me to Make More Money!”

“For as little as $107 down, I know that I’ll get:

  • Lifetime access to the mp3 recordings of 5 training webinars, chock full of plain-English, step-by-step instructions, to go over that module’s lesson


  • A weekly Action Plan outlining the exact 5 steps I need to take that week (each of which can be completed in 30 minutes or less) to complete that week’s lesson and get my web copy done


  • A “get it done” action guide giving specific exercises to keep me on track (so I’m not just getting a bunch of “fluff” but actionable material I can begin putting into place right away to make my website more effective)


  • Samples and templates galore (so I never have to start with a blank screen)


  • $438 worth of bonus goodies hand-chosen to give me smooth sailing as I write my website


I’m also protected with the peace of mind that comes with Tammi’s no-risk money-back guarantee. Woo-hoo!”

Ready to Write Your Website already?

Get started now!

Pay-in-Full Option: $297 (best deal!)

3-Pay Option: $107 down payment* (I’ll finance you!)

* Your credit card will automatically be charged the additional installments of $107 every 30 days for a total of 3 payments.

Rest easy – your order will be processed on secure servers.

Still not sure if this program is right for you?

You might be on the fence about whether this program is what you need right now. You might have a few questions that are stopping you from taking the leap. Let’s take a look at some of those potential questions:

“What if I Already Have a Website?”

Congrats – you’re one step ahead of the pack! If you already have a website, or are working with a designer to develop one, this program will give you everything you need to make your website work for you, so that you don’t waste months or even years with a website that doesn’t do its job of connecting you with your ideal clients online. Because the bulk of this program is about creating the content for your website, once you’re done you can plug it into your existing site (or shoot it off to your webmaster or VA to do it for you).

“What if I’m Just Getting Started and Don’t Have a Website?”

Then you’re in the right place too, because you can START with a client-attracting website right off the bat, and when you’re ready to launch your website it will automatically work for you (without you wasting weeks or months of your time in the process).

“But I Already Have a Business Coach or Am Doing Training Programs to Build My Business…Do I Really Need This Too?”

Business coaches are brilliant at helping you create a solid business foundation, put packages together, determine your pricing, etc…and all of those are important aspects that need to be in place before you promote your business. And they provide much-needed guidance and direction, like telling you that you need a great website…but they won’t sit down with you and show you, step-by-step, how to write a winning website. So if you’ve been working with a business coach or other marketing training, this program will help you build on that foundation and learn how to write website copy that draws in 100s or 1000s of clients that are hungry for what you have to offer. So in short, this program will help you get even better results from your business coaching investments!

“I’d Love to Join You…But I’m Just Too Busy!”

Listen, I get it! As an entrepreneur, mom, wife, avid reader, etc., I’ve got a lot of balls in the air too, so I feel your pain. But the reality is that when I want to get results in my business, I have to find the time to put the work in. And it’s no different with you. If you truly want to make a difference in the world, while making more money and working on your schedule, then it’s up to you to find the time to make it happen.

With that being said, in this program I’ll give you all the tools, resources, templates, and instructions to help shortcut your path to more clients online, to save you as much time as possible and keep you moving forward fast!

“I Hate to Write…Can’t You Just Do it For Me?”

Yes, you can hire a copywriter (like me :) ) to do your writing for you, but because you’re paying for our time, education, and expertise, it won’t come cheap! Expect to pay thousands to get it done for you. (If that sounds like more your speed, click here to set up an initial consultation to talk about your needs and discuss potential solutions.) Or you can slash your bill on not only your list-building website but ANY promotional copy (you’ll learn the basics of all sales copywriting in this program – that can be transferred to sales pages, emails, etc.) and learn how to put the pieces in place yourself.

Plus, even if you plan to outsource your writing to someone like me, it’s better to come prepared with a solid understanding of what works…so you will be able to spot good copy when you see it (and know when to trash copy that’s not so good). Otherwise, it’s like handing the keys of a mint-condition Porsche to a complete stranger to take a joy ride…and crossing your fingers that they don’t wreck (or run off with!) your car. Yep, sales copy is that important…it can literally make or break your business, and be the difference between a successful business and one that’s just scraping by!

Remember what I asked you earlier?

Earlier on, I asked you the question, “What if I told you that I could help you too write a powerful, more compelling website that makes your entire marketing system easier, more fun, and more profitable by easily connecting you with more of your ideal clients? Would you be willing to spend 30 minutes (at most) per day putting the pieces in place for your business?”

Since you’re still here, chances are you answered “Yes!” to that question. Now that I’ve shown you exactly how you can write a website – in 30 minutes or less per day – that will create a foundation for easier, more fun, more profitable marketing, and have seen some of the success stories from clients who’ve gotten quick results – I think you can agree that now’s the time to take action and start getting more clients with your website! Register now and get instant access to your bonus goodies – and let’s get you on the path to a more compelling, more client-attractive website!

Oh, and in case you were wondering, there’s absolutely NO RISK to your order.

If you’re not 100% satisfied with this course, just let us know within 30 days of your order and we’ll promptly refund your money…every single cent.


Get started now:

Pay-in-Full Option: $297 (best deal!)

3-Pay Option: $107 down payment* (I’ll finance you!)

* Your credit card will automatically be charged the additional installments of $107 every 30 days for a total of 3 payments.

Best wishes,

Tammi Metzler


PS: In business, you have two choices. You can struggle for weeks, months, even YEARS trying to figure it out yourself, or you can shortcut your success by working with people who have been there, done that and can show you exactly what works and what doesn’t work. And with our money-back satisfaction guarantee you have nothing to lose but THOUSANDS to gain – in dollars earned and time saved. Enroll now, and let’s whip your website into shape!

PSS: This program was designed to specifically help you “walk away” having your web copy DONE. That’s right, we’ll walk you through the pieces of writing 3 pages of web copy. Ready to get started?

Pay-in-Full Option: $297 (best deal!)

3-Pay Option: $107 down payment* (I’ll finance you!)

* Your credit card will automatically be charged the additional installments of $107 every 30 days for a total of 3 payments.