When it comes to marketing, consistency is key to great results. It can be difficult at first, if you’re sending out email newsletters without getting responses or if you’re not seeing comments on the blog you work so hard to update, but the problem could lie in your updating schedule. If you only send out a newsletter once in a blue moon, subscribers will be less likely to recognize your name, causing them to either a) ignore your email, b) delete it without reading, or (worse yet), c) unsubscribe from your newsletter. On the other hand, regular email newsletters (or other forms of marketing) on the topic you know best will do one (or all) of these things:
• Help establish you as an expert in your field. If you’re a financial planner who writes regular newsletters about financial planning troubles that your target market regularly faces, they’ll begin to see you as the go-to expert for financial planning. That way, if they decide to hire a financial planner down the road, who do you think they’ll call? (Yep – you!) Also, if their friend or colleague expresses an interest in getting help in your area of expertise, your name will come to mind as a referral!
• Keep your name in front of potential clients. Readers may not need your services right now, but in two months, their needs might change, and you want to be there to remind them that you can help!
• Form a connection with your subscribers. People do business with other people that they know, like, and trust more so than with nameless, faceless corporations, so you can use your newsletter to connect with potential clients in a personal and professional way.
If you don’t have a plan to consistently market your business, check out this recent teleseminar that will walk you through the steps of creating an effective internet marketing plan: “Get Clients With Less Effort: The Busy Entrepreneur’s Step-by-Step Guide to a Client-Attracting Internet Marketing Plan.”
Do you market consistently? Has it gotten you results? Please share your thoughts in the comments section below!