Unless you’ve been living under a proverbial rock, you likely already know that the internet has an insatiable appetite for information. Billions of searches are conducted every single day with users looking for information. They want to know everything from how to bake desserts to why zebras have stripes and pretty much any other topic you can think of.
For those of us who conduct business online (in whole or part), these searches represent a steady flow of potential customers who are looking for exactly what you have to offer, and who might readily buy your products and services if only they knew your business existed.
A professional, regularly-updated website is an easy, cost-effective way to be found by the people who most need, want, and are willing to pay for your products and services.
But (and this is a BIG but) only if you have a good strategy in place first to get their eyes on that website you worked so hard to publish.
With that in mind, let’s talk about eight different ways to drive targeted traffic (a.k.a. your ideal clients) to your website.
Clients to Your Website Tip #1: Know your keywords. These are the search terms your ideal clients are using to find answers to their questions. When you know what they’re searching for, you can easily create blog posts that will:
- Attract the right visitors to your site
- Position you as the expert in your niche
- Make it easy for your ideal client to find—and get to know—you and your services
Clients to Your Website Tip #2: Write for people. While it’s important to know and use keywords in your blog posts, it’s even more important that you write your content with people in mind over search engines. Your blog should be engaging, informational, and even entertaining, but above all else it must be readable. (Which means don’t stuff your content so full of keywords that it comes off robotic and cold. Sure, you may get more folks to your site, but the vast majority will be instantly turned off by the lack of warmth and personality. Better to be YOU and let the folks who do find you fall in love with your awesomeness.)
Clients to Your Website Tip #3: Be consistent. Content marketing—and blogging, by extension—is very much a numbers game. The more fresh content you publish on your website, the more traffic you will pull in and, by extension, the more eyes you will get on your message. That means setting—and sticking to—a content production schedule is a must.
Thankfully for those of us busy running businesses, that doesn’t mean you have to publish new content every day (or 2-3 times per day like some ambitious bloggers!). For most websites, a weekly schedule is both attainable and sufficient to build a steady stream of traffic.
Clients to Your Website Tip #4: Keep your goals in mind. Some may say that publishing a website is not a fast business-growth strategy, but I tend to disagree. When written well, your website absolutely can and should work to attract clients from day one. One of my clients re-wrote her website using persuasive copywriting techniques taught in my Write Your Website workshop and within 1 week had been contacted by 6 potential clients. I regularly use my own website to launch and sell brand-new products and programs.
Your website is also excellent for long-term sustainability. Those static pages (Home, About, etc.) and blog posts you write this month will continue to work for you many years from now, bringing in more and more traffic and potential clients.
Clients to Your Website Tip #5: Use good SEO practices. Aside from keywords, great content marketers know there are many techniques you can use to bring in more readers, including:
- Link out to authority sites from within your blog
- Link internally to other, related content on your own sites
- Use graphics and sub-headlines to break up long text passages
- Take the time to write compelling meta descriptions
- Create content that other sites will link to
Clients to Your Website Tip #6: Get the word out. Each new website page and/or blog post is an opportunity to be seen, so take the time to share your content socially, and encourage your readers to do the same. Share your content on your Facebook page, Twitter, LinkedIn, Pinterest and anywhere else your ideal client is likely to see it.
Clients to Your Website Tip #7: Mix it up. Not every piece of content has to be a 3,000 word article. Include other types of content as well, such as:
- Curated content
- Short opinion pieces
Clients to Your Website Tip #8: Have fun with it. Above all else, have some fun. Inject your personality into your website. Not only will you more easily attract your ideal client, but you’ll enjoy creating content a lot more if you use your authentic voice. And the more you enjoy it, the more likely you will remain consistent as well.
Once clients are viewing your website, does your content inspire them to stick around…and ultimately take you up on your list-building freebies and revenue-generating offers? If not, check out the Write Your Client-Attracting Website home study workshop for everything you need to write website content that draws readers in and gets them all fired up to work with you. Click here to learn more and register now. (Bonus: the whole 6-module program, including all of the templates and training you need to write a killer website, is on sale for just $99 through this weekend only…woo-hoo!)
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How do you get eyes on your website? Looking forward to seeing your thoughts and takeaways!
Tammi Metzler, founder of The Write Associate, is a self-professed “word geek.” Her greatest joy is in playing with words all day to find just the right combination to get folks all fired up. In the daytime hours, this means writing online marketing copy that grabs the attention and interest of readers so that they “get” the awesomeness of the product/service in question and think “I gotta get me some of that!” After hours this often means finding just the right words to get the response she’s looking for from her husband, 8-year-old daughter, and/or toddler son (grin). She offers tons of resources about creating compelling marketing copy that excites & engages your ideal clients on her blog at www.WriteAssociate.com.