Whew! I’m still feeling a bit exhilarated from last night’s outstanding event, “Client-Attracting Websites: 3 Key Steps to Creating a Client-Attracting Website for Your Service Business,” so I thought today I would talk a bit about what it means to have a webcentric marketing plan.
As I mentioned during the event last night, your professional website is – or should be, anyway – the “hub” of your online marketing presence.
All too often, professionals throw a website together with little thought or planning in their rush to get out there and start marketing their business. After all, the idea is just to get clients to come to your website so they have a place to contact you, right?
Those ideas were exactly what I was thinking when I first started my copywriting business more than two years ago, and it took me a while to discover my mistake. So I’m here today to try and help other solopreneurs avoid wasting valuable weeks, months, or even years getting no results from their marketing efforts and banging their heads against the wall, trying to figure out what went wrong. I’ve been there, so I know how much it stinks!
If you spend all of your time marketing to get people back to your website, and your website isn’t geared to draw your ideal clients to you in some way, shape, or form (such as by joining your newsletter list, requesting a free consultation, registering for an upcoming tele-class, etc.), then you are – quite frankly – just wasting your time. I say that with ultimate kindness and caring, because I want to spare others the frustration and disappointment that I felt so often.
So, here’s the key that I want you to think about today: If you want to find success in your online marketing, you MUST have a website that is carefully designed to attract clients. Then you can use your marketing – whether it’s article marketing, video marketing, networking, etc. – to drive your ideal clients back to your website, where they will be so intrigued by what you have to offer that they won’t be able to resist contacting you for more information.
Sounds pretty easy when you think about it, doesn’t it? That’s the beauty – it is! Don’t get me wrong, there’s a lot of hard work initially. You have to identify your ideal niche, build a solid foundation in the form of a client-attracting website, and then create and implement a regular marketing plan that drives traffic back to your site, but trust me – once you have these key pieces in place, they will practically run themselves, and you will be able to spend the majority of your time serving your ideal clients and doing the other things that you enjoy (like maybe taking some well-deserved time off!).
If you don’t know where to start or how to get on the path toward your own client-attracting system, I invite you to take advantage of a free assessment to determine where you currently stand in your business and what it will take to achieve your goals and dreams. Click here to take your complimentary assessment today!