Human or computer?

My husband, who also owns a virtual business, passed along an interesting email to me the other day about a new software that can be used to create sales copy. The email talked about how if word gets out, it can put copywriters out of business, and I’m here today to put my two cents in on the subject.

Do I think that software will ever replace human copywriters? Honestly, no. And I’m not just saying that because I am a copywriter; if I thought it could happen, I would’ve launched into a full-blown panic upon reading the email, and I certainly wouldn’t be here talking about it today – wouldn’t it be much smarter to just sweep it under the rug and hope that none of my prospective clients hear about it?

So, no, I don’t think software will ever replace copywriters, and here are a few reasons why:

  • Software has a tendency to produce canned, sometimes incomprehensible copy
  • You just can’t beat that human touch that adds personality & flair to your copy
  • Software can’t give you constructive feedback on any existing copy you have

Those are just a few of many reasons why any type of writing software (there are many, from article spinning software that writes new articles and re-writes existing articles to the aforementioned sales copy software) just can’t compare to the real deal: a living, breathing, human being with tons of knowledge and experience that can be translated to fit your unique business needs.

What do you think? If you’ve ever used writing software, how was your experience? Would love to hear your thoughts!

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