Human or computer?

My husband, who also owns a virtual business, passed along an interesting email to me the other day about a new software that can be used to create sales copy. The email talked about how if word gets out, it can put copywriters out of business, and I’m here today to put my two cents in on the subject.

Do I think that software will ever replace human copywriters? Honestly, no. And I’m not just saying that because I am a copywriter; if I thought it could happen, I would’ve launched into a full-blown panic upon reading the email, and I certainly wouldn’t be here talking about it today – wouldn’t it be much smarter to just sweep it under the rug and hope that none of my prospective clients hear about it?

So, no, I don’t think software will ever replace copywriters, and here are a few reasons why:

  • Software has a tendency to produce canned, sometimes incomprehensible copy
  • You just can’t beat that human touch that adds personality & flair to your copy
  • Software can’t give you constructive feedback on any existing copy you have

Those are just a few of many reasons why any type of writing software (there are many, from article spinning software that writes new articles and re-writes existing articles to the aforementioned sales copy software) just can’t compare to the real deal: a living, breathing, human being with tons of knowledge and experience that can be translated to fit your unique business needs.

What do you think? If you’ve ever used writing software, how was your experience? Would love to hear your thoughts!

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  • Eddie Haydock

    Judging by some of the rubbish out there, I’d suggest it’s already being used.

  • Tammi

    It definitely is, unfortunately!

  • Sara Thacker

    I like the software angle for the first edits then humans for the editing process after you’ve gotten many of the mistakes managed. Why? Humans input their own agendas into your writing. If you’re critiquing with a group of other humans who are bad writers they won’t give good critiques. Humans slant their critique based on what they like. I’ve read many of manuscripts where the person was in a critique group and the critique group gave them bad advice. The manuscript stunk because they advice they got stunk. Using any critique system has it’s advantages and disadvantages. You have to know what your getting when you ask anyone to critique your manuscript whether it’s man or machine.

  • Neil Colquhoun

    While software might be alright as a writing aid, I do not think it will ever replace human input. After all, any machine is governed by human intervention. A machine, and its corresponding software, is only as good as the human who has basically inputted the data.


  • Tammi

    Hi Sara,

    Very good points! You are absolutely right in your comment that you have to make sure the human in question is actually worth their salt as a writer. It’s worthwhile to do your homework before working with a writer. Also, interesting idea to use the software to lay the framework for human edits; that could work well in the hands of the right writer/editor.

  • Tammi

    Hi Neil,

    I couldn’t agree more! Unfortunately, some people are using software to completely replace the human aspect, as Eddie noted with all the “rubbish out there.” Thanks for your input!

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