If you’ve heard me talk before, you’ve probably heard me say that your website is the hub of your online presence. When you’re out there writing articles, you’re driving readers back to your website. When you’re placing advertisements, you’re probably inviting interested persons to visit your website for more info, or maybe to claim a free gift. There are numerous ways to get people back to your website, and you’ve likely heard many of those (and are even using them on a daily or weekly basis). But what it boils down to is this: it doesn’t matter how many are people are visiting your website if they’re not taking some sort of action to work with you.
So here’s the question of the day: Do you know how to use your website to attract paying clients into your business?
Many business owners don’t. And so they throw together a website and wait for customers to come pouring in…only they don’t. The website sits there collecting virtual dust…and taking little chunks out of their bank account each month in maintenance fees.
The good news is that it doesn’t have to be this way! I have used my website to welcome as many as 27 paying clients into my business in just 30 days, but for the purposes of today’s article we’re going to focus on a smaller goal: reaching 5 new clients in 30 days. What will 5 new clients mean to your bottom line? $500? $2,500? $5,000? Attracting 5 new clients can seem out of reach, especially if you’ve been struggling for any length of time, but it’s actually very simple once you see the process behind it. Ready? Here we go!
Top 2 Ways to Use Your Website to Attract 5+ Clients into Your Business Next Month
1) Set up a simple sales funnel that starts with a free giveaway to offer a few helpful tips for readers and then immediately invites new subscribers to dive into an in-depth, paid solution to the problem addressed in the giveaway. Assuming that 5% of your new subscribers buy your paid solution (an average conversion rate for internet marketing efforts), you’ll need 100 new subscribers to get 5 paying clients. Brainstorm where you can get in front of 100 potential newsletter subscribers. Can you speak to a group of 25 people through a local networking group, and invite each of them to request your giveaway? Do you belong to an online discussion forum with hundreds (or thousands) of members that might let you promote your free giveaway? With the right mix of a compelling giveaway and the dedication to spread the word, getting to 100 subscribers in 30 days (or just over 3 new subscribers per day) is not a difficult task.
Components involved: Free giveaway with a smokin’ title, irresistible opt-in page, paid product/service that showcases exactly what your prospects need or want most, sales page that grabs their attention
2) Compose a page on your website that is dedicated to your complimentary consultation. Most service providers offer a free initial consult, but rarely do they devote a page on their website to invite prospects to request one. (See http://writeassociate.com/whats-wrong-with-my-website/ for an example.) Also a must: an irresistible title for your comp session – it’s no longer enough to offer a complimentary consult. Example: I recently offered a “Get Clients Online Action Plan” session that generated over 30 consults in about 2 weeks’ time and filled my work schedule with paying clients as well. Assuming that your conversion rate from free consult to paying client is roughly 20% (average starting rate), you’d need to set up 25 sessions. Also assuming that 1 out of every 3 people you ask to have a session with you will say yes, you need to invite 75 people to visit your dedicated free consult page. See above for ideas to help you spread the word.
Components involved: Free consult with irresistible title, compelling registration page
I hope you got my point that you don’t have to be out there pushing people to buy from you; instead, you can just get out there and invite people to request your free gifts, and then ease them naturally into conversations about your paid solutions.
Do you have other thoughts, ideas, or questions about how you can use your website to connect with more clients? Feel free to add them in the comments section below – I’d love to hear from you! 🙂