There’s something very fulfilling about being able to solve people’s problems, particularly if you’re able to use your gifts to not only help others but to earn enough money to support your family as well. As a service provider, you have the opportunity to be a superhero to your clients – and your family – every single day!
Once you’re clear about who you help, what you help them with, and how you help them, you need to reach out to those people. In order to show your prospective clients that there is a solution to their problems (and you are it!), be sure the marketing copy on your website, opt-in pages, email promotions, etc., answers these essential questions:
1. How bad is this going to get? Give your readers a glimpse into their future if nothing changes and they don’t address the problem that you could be solving for them. If you’re a virtual assistant who works primarily with solo entrepreneurs, maybe your clients face burnout and perhaps eventual business failure if they don’t turn to a professional such as yourself to support them as they grow their business.
2. How much better could life be? Carefully choose the right words in your marketing copy to paint a descriptive picture of all of the benefits—emotional, financial, mental and physical—they will experience once this problem is solved. Rather than coming out and saying something generic like, “You will earn mega bucks from what you learn in my program,” show them how earning those mega bucks will feel. Get them to imagine what more money will bring into their lives by describing a detailed scenario, such as, “With the information covered in this program, you’ll be able to build a business that practically runs itself, so you can finally sit back and enjoy a month-long vacation sailing the open sea, with the warm air caressing your hair, even as the profits continue to roll in effortlessly…”Choosing descriptive words that convey the end result of what clients can expect from working with you will help them come to their own conclusion that your solution is exactly what they need to reach their goals.
3. What is so super about your super powers? Describe some of the ways you have helped other clients—just like them—solve their problems and experience the benefits – or end result – mentioned above. (If you’ve made progress in your own business with the system you’re offering, you can share your own experiences as well.)
When it comes time to sit down and write your marketing copy, don’t stress about getting it “perfect” or saying the wrong thing, at least during the first draft…just write as if you’re sharing this really cool information about how to lose weight/make money/find love with a close friend or colleague (although you may want to leave out the inside jokes, slang, and profanities :)). You’ll be more likely to form a connection with your potential customers, who can grow to know, like, and trust the “you” that is shining through your marketing copy. In this way, you can also set yourself apart from the competition by highlighting your own unique processes, approach, and personality.
Hint: You can (and should) ask yourself these three questions when you’re sitting down to pen your free giveaway as well. However, before you can even begin to create your free giveaway, you’ve got to uncover the underlying problems of your target market, in addition to having a plan to transition interested prospects smoothly from your free giveaway to your paid products and services. If you’re struggling in these areas, my brand-new Marketing Funnels That Sell Virtual Bootcamp (http://www.marketingfunnelsthatsell.com) will walk you through the process of creating a high-quality, high-converting free giveaway, monetizing your marketing funnel with passive income products that you can create in a few short hours, and flooding your website with customers who are eager to receive your solutions.
There’s really nothing better than using your skills to make an impact on someone else’s life. If you can learn how to effectively communicate your solutions, you will have a greater chance of successfully reaching those you’re meant to serve.