One of the greatest challenges I see entrepreneurs struggling with is getting their website content written. Either A) they put up “Under Construction” signs on their website asking people to check back again soon…but “soon” turns into 2, 3, even 6 months or more with no content; or B) they throw something together just to get content on their site, with the idea that they’ll go back and fix it later…but again, later turns into days, weeks, or months down the road…and all the while, prospective customers are leaving your website empty-handed by the drove.
And quite possibly heading to your competitor’s website instead.
But not to worry, there are a few tricks of the trade that can help you get your website content written lickety-split.
Website Content Fast Tip #1: Set time aside. If your website content is set aside for when you “have the time” to write it, chances are it’ll never get written. Because, really, as entrepreneurs our plates are always full with one thing or another, so we have to MAKE time to get things done. So set aside a few hours – at least two – and mark it down in your calendar – in ink. So you know that on Tuesday from 1 p.m. until 3, for example, you’re working on your website content. Then treat it just as importantly as you would a client appointment – because it IS important to growing your business.
Website Content Fast Tip #2: Start small. You know the old joke about the best way to eat an elephant? (If you haven’t heard it, the answer is one bite at a time. ;)) Well, the same is true with your web content. If you try to tackle it all at once, you’ll just get overwhelmed by the enormity of the project. If you start small, though, such as with an outline of the topics you want to be sure to touch on your content, or maybe a list of the benefits you want to communicate to prospective clients, then you’ve got a good starting point and can flesh out your notes into complete web content.
Website Content Fast Tip #3: Prepare yourself. Before you sit down to write, gather any materials you want to have at the ready. Like a dictionary or thesaurus to help you find just the right words to get your message across, perhaps a few examples of web copy you like and want to model your content after, or instructions on writing good web copy that you can review as you go.
The most important thing is to just get started…we all get writers block (yes, even pro writers can find themselves plagued by the whole blank page syndrome), but if you get started writing things will start to flow.
Want a fill-in-the-blanks template to help you get web copy that’s written fast AND attracts clients?