A great copywriter can be hard to find sometimes, especially if you’re looking for one that will really knock the socks off your potential customers and get them to take action (otherwise, what’s the point of hiring a copywriter? you could throw something together yourself and save a little dough). So, how do you find a copywriter who will get the job done well?
Good question! Let’s explore.
Find a copywriter tip #1: Ask your friends
Put a feeler out to friends, colleagues, and followers on your fave social network to see if they have any recommendations. You’ll get a few leads, and you don’t have to ask for referrals…you’ve already got your friend’s glowing reviews from first-hand experience. (If your lame-o friend just sent a name with no commentary, poke them back to see if they have any additional thoughts to pony up. You’re trying to make an informed decision here, buddy!)
Find a copywriter tip #2: Go where they hang out
I know subjecting yourself to a group of hungry writers can be a scary thought, but you can go where they hang out and submit an RFP (that’s Request for Proposal in case you didn’t know). One option is CopywritingForum.com. If you do an internet search for copywriting forums or copywriting message boards, you might find some others that will allow you to quickly set up a free account and post a new thread about your need for a writer. If you have ongoing copywriting needs (if you want articles written or your email newsletter maintained on a regular basis, for example) developing relationships with a group of copywriters will be well worth the effort.
Find a copywriter tip #3: Visit a freelance site
If all else fails, you can try posting a request on a freelance website, like Elance.com or Guru.com. A word of caution, though: while you can find a few gems on these sites, you might find yourself inundated with responses from writers whose rates are dirt cheap but whose quality is less-than-par. Just remember: you get what you pay for! If you pre-screen writers and ask for samples of their work, you should be just fine.
Of course, if you’re looking for a stellar copywriter right now, you can browse through our website while you’re here to see what we have to offer. You might be surprised at what you can get for your money! We offer high quality and reasonable rates. If you’re not sure what you need, you can get a free evaluation to go over your situation and find a program that meets your needs. Or pick our pay-as-you-go options to take care of your immediate copywriting needs. Got questions? Feel free to contact us!
If you have a great copywriter, how’d you find her (or him)?