Home Page Makeover Action Plan

Give Me 30 Minutes and I’ll Tell You Exactly What to Write on Your Website’s Home Page to Make it Juicy, Exciting, and Downright Irresistible to Your Ideal Clients!

Tammi_headshot1From the desk of:
Tammi Metzler
The Write Associate
support @ writeassociate.com

Dear Fellow Entrepreneur,

Do any of the statements below ring a bell for you? (Go ahead: check all that apply!)

I can almost SEE your head nodding in agreement!

And I want to take a moment to walk you through a scenario that could be happening in your business as we speak.

Picture this: A website visitor lands on your home page. She’s your ideal client, to the tee. You’d LOVE to work with her, and she’d love to work with you…if only she understood what you do and why she needs it. But your web copy doesn’t do its job of ‘splaining the awesomeness of your products and services, so she spends a few seconds clicking around your site, doesn’t find what she needs, and then clicks away, never to be seen again. It happens all the time, every day, in businesses just like yours across the world. But it doesn’t have to be this way!

Imagine this scenario instead: Your ideal client follows a link to your home page. She’s immediately captivated by a compelling headline that describes exactly what she wants or needs. She keeps reading, into the body of your copy, and is excited to see that you’re talking to her. You GET her, and finally, she’s found a solution to that problem that has been plaguing her day and night! Instead of clicking away unnoticed, she calls you to request a consultation. Or she signs up for your mailing list. Maybe she buys one of your products right there on your website. Whatever the case, she’s thrilled to have found you and can hardly wait to begin working with you.

And here’s the really exciting part… The only thing that’s changed from Scenario A to Scenario B is the wording on the website, the way the marketing message was communicated to the potential client. Your products and services are identical in either Scenario, but in the second one she gets it. And she’s whipping out her credit card, ready to buy now.

The truth is that most business owners who’ve published a website and launched their business into the wonderful world of online marketing find themselves in one of several situations:

A) Their website that isn’t working as well as they’d hoped to build their list with interested prospects and/or attract paying clients;

B) Their website doesn’t live up to their high expectations, and as a result they’re flat-out embarrassed to send people to their home on the web; or

C) Their website serves as a useful tool to connect them with the clients who want and NEED what they have to offer, working behind-the-scenes 24/7 to help grow their business.

If you find yourself identifying more with the first or second camp, you’re not alone!

But the good news is that you’re most likely just missing one or two key tweaks that can completely turn things around so that you have a website that you’re not only proud to share with friends, family, and prospects but that draws your ideal clients into your business like bees to honey. The tweaks could including transforming a ho-hum free giveaway title so that it entices more website visitors to sign up for your freebie and join your newsletter list.

Could be adding an eye-catching headline on your website’s home page that works harder to attract the attention of your (very busy) website visitors (a.k.a. potential clients).

Whatever the case, you too can join the successful marketers who are using their websites to attract leads and connect with clients.

Plus, get answers to such common questions as…

“How do I write about what I do on my website in a way that gets website visitors excited to say YES to my offerings?”

“How can I transfer my passion, enthusiasm, and unique personality into my web copy so it really sizzles?”

“What on earth should I write about in my web copy to inspire visitors to join my newsletter list, request a consultation, and/or buy my products and services?”

“What steps should I focus on first, next, and last to build a more enticing, effective website?”

The results you can get with just a few tweaks to the current copy on your website is unbelievable. In fact, one of my clients followed the fill-in-the-blanks website copy template provided in my Write Your Website program and within one week of publishing her new website copy, she was literally flooded with requests from prospective clients! Here’s the email she sent to us:

“It’s raining clients – 6 inquiries from website visitors just this week!” Serita_DianaI just had to write and tell you that I used your home page template that you walked us through in your copywriting book. It has been up almost 1 week now, but what a week it has been. It is raining clients here! I’m not kidding! I got 6 potential clients in this week alone. I know it’s other updates I did as well, but the home page I set up by following your template is what drew them in! You totally rock Tammi! Serita Diana Real Estate Virtual Assistant, Owner of List 2 Close Assistant My Virtual Assistant Service http://list2closeassistant.com

Your web copy (a.k.a. the words on your website that describe what you do and why they should listen to you) needs to not only grab attention but pique the interest of the right folks – those peeps you love working with.

In fact, when done right, web copy can have a tremendous affect on your business. I’ve seen amazing results, both in my own business and those of my private clients, including the following:

39 consultations scheduled with interested prospects, in just one week’s time, all from just one web page and a few short promos to help drive traffic back to the page

6 new long-term, high-value clients within one week of publishing strategic web copy

• A 600% increase in product sales just in the first 10 days, and all from a few tweaks to the website’s home page copy

Thousands of new newsletter subscribers – and potential clients – joining my newsletter list in just 3 weeks’ time, thanks to an irresistible opt-in page as my website’s home page

Get the same results for your business…in 30 minutes or less? What if I told you that I could help you too create a powerful, more compelling website home page that better communicates your message so that your ideal clients “get” what you do and are eager to get started working with you? Would you be willing to spend 30 minutes putting the pieces in place for your business?

Secrets of an Accidental Website Copywriter

Hey, I’m Tammi Metzler, your friendly website copywriter. These days, I make my living writing websites for coaches, virtual assistants, website designers, doctors, lawyers, healers, and really any type of service provider you can think of. But if you’d have asked me 7 years ago how to write a website that converts visitors into clients, I’d have looked at you like you just sprouted two heads. Or something equally as mind-boggling.

The truth is, I was born to write. I love it. There’s something about finessing the written word, about getting the words just right on the page, that really gets me going.

But, I most certainly was not born knowing how to write to sell.

You know, as in how to use the fine art of copywriting to craft words that compel the right people to buy certain products and services.

It wasn’t until after I spent a few years employed full-time in marketing – first for the advertising department of a local newspaper and then for an ad agency – that I even knew there was such a thing as marketing copywriting that helps businesses sell stuff.

After a few years, I got tired of working for “the man” and decided it was time to branch out on my own. So I put up a website and waited for the clients to come pouring in. And then I waited some more.

When it became clear that clients weren’t going to come pouring in through my website, I set out to find out why it wasn’t working. And what I discovered over the next few years became the foundation of what I teach – and what I do for private clients – to this day.

You see, over the past 9 years, I’ve not only spent $1000s of dollars learning effective web copywriting techniques but have also spent hour upon hour evaluating, critiquing, writing and rewriting the websites of 100s of small business owners just like you. And along the way I’ve uncovered a proven system for writing web copy that compels website visitors to take action – becoming your interested leads and paying clients.

And the good news is that since this IS a system that has been learned and put into place by myself and 100s of other entrepreneurs, it can be taught to you too, so you can start getting better results from your website.

The right message can mean the difference between drawing folks into your business with confidence, ease and authenticity or oozing a sense of desperation and phoniness that folks can smell from a mile away…and which actually turns them AWAY from your products and services. Ouch!

The problem I’ve seen most often, in my work writing copy for 100s of entrepreneurs over the past 5+ years, is that so many business owners bubble over with enthusiasm and passion in person, but lose most (or all!) of that charm when it comes time to write about what they do. Which means their copy comes across as dull and boring, not at all bringing forth the message that’s gonna light a fire in the bellies of the folks you’re meant to serve and get them all tingly in anticipation of working with you.

It all starts with your home page, the “gateway” to your business’ online storefront and the page that most folks see first when they visit your website. As in real life, you only have a few precious seconds to either make a stellar first impression or send folks clicking away for good.

So the question of the day is: what is your home page saying about your business?

Is it warm and inviting? Does it welcome people in and encourage them to take off their coat and stay awhile? Does it inspire conversations with the right people, those folks who are able and eager to invest in your solutions?

Or is it cluttered and awkward, leaving people confused, uncomfortable and anxious to get the heck outta dodge?

If you’re not sure, now’s the time to find out.

Introducing your Home Page Makeover Action Plan!

Let me start by saying that my private clients typically pay $1000s of dollars to have me write (or rewrite) their web copy for them, but you can…

Get your home page copy written – fast and well – at a fraction of the cost!

(And, to be honest with you, you’re better off writing your website yourself – with the right tools and techniques to get it done right and done well, of course – because there’s no one who knows your business better than you. So yeah, you can pay a copywriter like yours truly $1000s to learn your business, get into the heads of your prospects, and write compelling copy for your website – or you can take the information that you already know and transform your own website into a lean, mean, client-attracting machine!)

When you invest in the Home Page Makeover Action Plan, you can access the same fill-in-the-blanks home page copy template my above-mentioned client used to attract 6 clients in one week, plus get the guidance and support that can not only help you get your web copy published quickly but give you the confidence that your website communicates totally, powerfully, and authentically who YOU are…and why your ideal clients should work with you, ASAP.

Your Home Page Makeover Action Plan comes complete with:

  1. My personal, professionally-written swipe file of fill-in-the-blanks home page copy templates for a variety of industries, including: ADHD Coaching, Branding, Business Coaching/Consulting, Career Coaching/Consulting, Energy healing/Reiki masters, Life Coaching/Personal Happiness, Marketing Coaching/Consulting, Nutrition & Wellness Coaching, Relationship Coaching, and Virtual Assistance/Secretarial Services
  2. 30 minutes of one-on-one guidance that walks you through the process of filling in your home page template with copy that is unique to YOU and strategically designed to draw your ideal peeps into your business
  3. A downloadable audio recording of the session that you can save to your computer for future reference
  4. A written transcript of our session, so you can relax and be fully present during the call instead of scrambling to jot down every nugget of goodness we discuss
  5. Instant access to my in-depth “Website Makeover Intake Questionnaire,” designed to help you identify the marketing message that not only makes YOU unique but which will be most compelling to your ideal clients (other clients have said this questionnaire is so helpful in getting the ideas flowing, it’s worth the cost of admission on its own!)
  6. A web copy critique from me that can be used anytime after the call. Once you put my step-by-step instructions in place, you don’t have to wonder whether you got it right or missed something. Just send me your completed home page and I will send back a written critique, with line-by-line suggestions on what to change for best results, so you can rest assured that you’re on the right track. This critique alone is worth $197, but you can get it at no additional charge just for enrolling today.
  7. Unlimited email support from yours truly for 90 days after you register – simply send your burning website-copy-related questions to me and get responses within 48 hours (not including weekends and holidays – we all gotta rest sometime, right? :)).

All designed to give you exactly what you need, no more and no less, so that you can get your home page made over in just 30 minutes!

Plus, when you order today, you will also join us for this month’s group live, virtual Write Your Website Workshop program including:

  • 6 webinars walking you through the steps of writing each must-have page on your website
  • 6 weeks of access to weekly “Power Hour”/Q&A sessions happening on Tuesdays at 1 p.m. Eastern/12 Central/10 a.m. Pacific, where we will all gather together on a private networking forum to cheer each other on as we write our web pages, ask any questions that may be halting your progress, submit your work for on-the-spot review and get all of the support, feedback and accountability you need to get your website written at last
  • Action Plans outlining the exact 5 steps you need to take (each of which can be completed in 30 minutes or less) to complete each module and get your copy done in record time
  • A “get it done” action guide giving specific exercises to keep you on track (so you aren’t just getting a bunch of “fluff” but actionable material you can begin putting into place right away to make your website more effective)
  • Samples and fill-in-the-blank templates to help you get the ball rolling (so you never have to start with a blank screen)
  • A community support system: participants get access to an exclusive networking forum to hook up with accountability buddies, JV/referral partners, potential clients and new friends

So you can dive into the content as soon as you register, start using the templates to write your website if you’re itchin’ to get started now, send any questions you have directly to moi for quick answers, and then come join us for the live writing intensives (a.k.a. Power Hours), where you can ask questions, and get all the feedback, support and accountability you need to write your website.



By the end of the Write Your Website Workshop, you’ll have:

  • 5 completed pages of web copy:• A home page done and ready to attract your ideal folks (heck, if you publish it right away you might even have a few new clients before the workshop even ends!)• An about page that positions your expertise in a fun, friendly way that allows the real you to shine through while lowering readers’ defenses (there are specific techniques to get you there – we’ll cover them all!)• A services page that doesn’t turn visitors away as many services pages do but rather gets the right peeps ready to take the next step (plus, what that next step should be to maximize your responses)• An opt-in page that encourages interested prospects to join your mailing list (where you can follow up with them for years to come – and turn them into ravings fans of your business)• A sales page to sell your products, programs and services and help turn new subscribers into buyers (you’ll be amazed at how quickly you can monetize your website when you present the right offer to folks who just signed up for your list and are hot prospects for your paid solutions!)
  • A plan for creating a testimonials page to build trust and boost your credibility (plus how to get glowing testimonialseven if you’ve never had a paying client!)
  • A working knowledge of basic copywriting techniques, including using power words to excite and engage readers, writing headlines that grab attention, and creating irresistible offers that get readers off the fence and into action
  • A renewed excitement for your website and your marketing (you’ll no longer cringe at the thought of sending folks to visit your website!)

(Click here for more details on the Write Your Website program.)

Get started now:

Pay-in-Full Option: $1497 $997 (best deal!)

3-Pay Option: $497 $347 (I’ll finance you!)*

Rest easy – your order will be processed on secure servers.

* Your initial investment of $347 will be deducted from your credit card immediately, followed by automatic payments of $347 every 30 days for a total of 3 payments.

This package takes just 3 simple steps to ensure that your website’s home page is written powerfully, authentically, and persuasively:

Step 1: Download and complete the “Website Makeover Intake Questionnaire” you’ll receive as soon as you register so you can immediately begin honing in on your unique, compelling message.

Step 2: Use the provided instructions to call in for our 30-minute, one-on-one “Makeover My Home Page” session, during which we’ll walk through the process of outlining your home page copy together in a phone consultation. We’ll discuss exactly what you should include (or leave off!) your website’s home page and cover such topics as:

Your Website: Hot or NOT?

  • Headline suggestions for your website’s home page that will grab the attention of your target market (and leave them wanting more!)
  • Writing bullet statements that draw readers in and tell website visitors exactly why they should be working with you (they’ll be dying to get started now!)
  • Brainstorming an irresistible call-to-action for your home page that will draw potential clients to you
  • The creation of a step-by-step, bite-sized action plan to help you makeover the rest of your website so that it draws more clients into your business
  • Marketing tips and techniques that are customized to your unique business needs – so you can stop wasting time and energy wondering if this will work for you, and just start putting the client-attracting pieces in place

Step 3: Send your completed copy to me for a complete, line-by-line critique, so you can discover exactly what to keep (and what to leave off) for best results.

That’s it! Your home page copy – DONE!


“I was pleasantly surprised by how much we covered in just 1 hour – and it gave me the confidence to move forward with my marketing!”

I scheduled one session with Tammi and to my greatest surprise our limited time still allowed us to cover many things – brainstorming on my new program’s name, bonus components and how my free preview call would tie to my program. More than that, this single session showed me that I am going in the right direction and gave me lots of confidence. I can’t believe that I was hesitating that long to get this consultation call, thinking that 1 hour would not be enough and now I look at all the results I gained just out of this one consultation call! Thank you Tammi!

Erika Kalmar
Owner, The Coaching Biz Start-Up Strategist

The bottom line is that you are just a few clicks away from the steady flow of inside information that has helped countless other entrepreneurs just like you to use their website to attract more leads and clients, so you too can tap into the hidden profit potential in your website.

Okay, Tammi, I’m in! What’s the investment involved with this package?

Let me start by saying that my passion lies in helping entrepreneurs deliver the transformation that is uniquely their genius, to the people who need them most, so that they can bring about the change they most desire to see in the world.

And because I really HATE seeing websites that don’t DO anything for their owners, and because I really want to help you get MORE from your website…

I want to make this decision as easy as possible!

I’ve spent thousands of dollars – and at least as many hours – discovering this information about effective web copy, and I want to save you the expense and hassle, so you can fill your business with ideal clients as quickly as possible.

Think of it this way – if your average client transaction is at least $1000, just ONE new client will MORE THAN cover the cost of this low investment. Or you can continue to struggle along, not serving the people who need you and potentially missing out on 100s or 1000s of clients.

I want to get this Home Page Makeover Action Plan into the hands of as many professionals as possible – so you can serve more clients and deliver a greater difference to the world.

And you can do just that, if you follow my instructions and do the work. In fact, you can get instant results, like many of my clients have.

So although this package, with the one-on-one guidance and all, is worth well over $10,000, you don’t have to pay $1,000 to get in. You won’t even pay $10,000 or even $5,000. You can claim your customized, one-on-one “Makeover My Home Page” Action Plan, the fill-in-the-blanks template, the Website Makeover Intake Questionnaire, the complimentary report, AND the customized critique for the low rate of just $997.

Please note that because you’re claiming one-on-one time with me, and I only have so many hours in the day :), spaces are limited to just 6 sessions per month and available on a first come, first served basis. This offer will be taken down as soon as we hit that limit, so if you know this is right for you, you’ll want to act now.

Because just one fresh idea could mean the difference between a rush of interested clients and getting passed over by the folks who need your help but don’t “get” how you can serve them, I encourage you to claim your session today and let’s makeover your home page!

Get started now:

Pay-in-Full Option: $1497 $997 (best deal!)

3-Pay Option: $497 $347 (I’ll finance you!)*

Rest easy – your order will be processed on secure servers.

* Your initial investment of $347 will be deducted from your credit card immediately, followed by automatic payments of $347 every 30 days for a total of 3 payments.


As soon as you place your order, you’ll be instantly redirected to a page containing detailed instructions for scheduling your evaluation and downloading your other goodies – so we can join forces to discover what’s working with your current website copy and where a few adjustments could skyrocket your response rate.

If you’re ready to take action toward creating a website that not only sounds great but that draws in your ideal clients, let’s chat! Just click the button below to reserve your evaluation today.

Get started now:

Pay-in-Full Option: $1497 $997 (best deal!)

3-Pay Option: $497 $347 (I’ll finance you!)*

Rest easy – your order will be processed on secure servers.

* Your initial investment of $347 will be deducted from your credit card immediately, followed by automatic payments of $347 every 30 days for a total of 3 payments.


To your marketing success,

Tammi Metzler
support @ writeassociate.com


P.S. – If you’re ready to start putting your website to work for your business, now’s the time to act! Let’s get to work uncovering the hidden profits in your website so you too can attract more leads for your newsletter list and clients for your service packages!

Get started now:

Pay-in-Full Option: $1497 $997 (best deal!)

3-Pay Option: $497 $347 (I’ll finance you!)*

Rest easy – your order will be processed on secure servers.

* Your initial investment of $347 will be deducted from your credit card immediately, followed by automatic payments of $347 every 30 days for a total of 3 payments.