We all know how important it is to stay in touch with the people on our mailing list. They’ve already expressed an interest in what you do, and they want to hear from you again. By consistently sending them valuable information about topics they care about, you build on that interest, establish your credibility as an expert and deepen your relationship with them.
This good relationship will be reinforced when you are promoting your services or products to the list. Because you’ve been sending such relevant, useful content, your readers will trust that you understand their problems and have their best interests at heart. Remember that people hire or buy from the people they know, like and trust.
But what if you hate to write? If the thought of sitting through a root canal or two is more appealing to you than the idea of writing 400-word articles on a regular basis, here are four ways to get your newsletter done with minimal writing:
1. Tip of the week/month – Think back on recent conversations with clients (or even friends and family) and choose one tip that made a big difference for someone. Add a sentence or two at the beginning to explain why it’s relevant, another sentence or two at the end to close things off, and you’re good to go!
2. Video e-newsletters – Getting face-to-face with your readers via video will reveal more of your personality and create a sense of familiarity. Plug your videos right into your e-newsletter (look for the option to “embed” your video). If that’s not possible, introduce the video with a brief description and include a link where your readers can view it online.
3. Audio e-newsletters – If you enjoy speaking, record yourself talking about your area of expertise, or you can also interview another expert in the field. Then embed or link to the recording. This is another way to build intimacy with your readers. And they can even listen on the road from their mobile device!
4. Blog recap – If you’re blogging throughout the month, showcase all of your blog posts in your newsletter. Include a brief blurb about each post and a link where they can read the full item.
Sending a regular newsletter is a crucial part of any online marketing campaign, but it doesn’t have to be a painful task. Even with very little writing, you can still wow your readers with valuable content and enjoy profitable results from your newsletters.
Now that you have a few good ideas for publishing a regular email newsletter, you may still find yourself struggling to put the rest of the pieces together, like brainstorming topics and building an audience (a.k.a. growing your newsletter list). If you’re ready to start getting clients from your email marketing efforts, check out my new email marketing guide, Profitable Newsletters: The Step-by-Step Guide to Attracting Eager-to-Buy Clients With Your Email Newsletter, which will walk you through the same process I used to launch, promote, and maintain my own award-winning email newsletter. Learn more and grab your copy now at www.ProfitableNewsletters.com.