Day 3 of the passive income challenge: Decide on your topic

Today we’re going to take a little bit of a break. The past two days have been action packed…which is awesome…but we’re just going to slow it down a little. Take a quick breather before we really get down to business.

Yesterday, I did some research to determine if there was a need for my product. Based on what I found, and the positive responses from current and potential clients, I decided that yes, people need the information I’m trying to put out there. Hopefully you came to the same conclusion! If not, it could just be because you’re going at it from the wrong angle. Maybe the overall subject is good, but you need to approach it differently. For example, if you’re a financial planner who’s been thinking about writing a financial how-to book, and you want to talk about the best places to invest money, maybe you’ll find that people are more concerned right now with saving money on everyday items and stretching their dollar further than investing their cash, so you change the topic just a bit to match the current needs of the market. (I don’t know if this is the case, by the way. I’m just throwing it out there as an example.)

The important thing to remember can be summed up in a quote found in the book Tuned In by Craig Stull, Phil Myers, and David Meerman Scott:

“Your opinion, although interesting, is irrelevant.”

This isn’t meant to offend, but rather to drive home the idea that we as information providers should be more concerned with providing the information that your target market craves from the bottom of their hearts.

So, with that in mind, your assignment for today is to hone in on the topic that people are dying to learn more about. Because if you fill the need, not only will you get more sales, creating more passive income for yourself, but you will also become seen as the go-to expert on your subject. Pretty cool idea, huh? 🙂


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