You might have heard about the importance of effective website content but don’t quite see how it can help you in your business, or maybe you just don’t know how to get started writing great website content that will draw clients in. No problem; today we’re going to go over everything you need to know about using website content to attract interest and get your website visitors to take action!
First things first…
What will the right website content do for me?
I’m so glad you asked!
The right website content can attract targeted search engine traffic to your website. By targeted search engine traffic, I’m talking about people who are truly interested in what you have to say (or sell!).
The right website content can also help sell your services by showing website visitors what you can do for them and why they should work with you.
Last but certainly not least, the right website content can help you stay in contact with potential clients. There are several ways to do this. First, great website content in a newsletter sign-up form can be used to convince people to sign up for your newsletter. Another way is to write useful website content for your blog and invite people to register for updates via email or RSS feed.
How do I start writing great website content?
First, download my free report, “Top 10 Tips for Writing Client-Attracting Web Copy,” by entering your first name and primary email address into the sign-up form off to your left, then checking your email for the download details. This report will give you some great tips for writing compelling website content.
Next, figure out what your target market wants most (more free time? More money?). You can do this by asking some of your current clients what compelled them to work with you or by surveying a group of potential clients (maybe those in your email list or members of a networking forum that you frequent) about their needs. Then evaluate and problems they’re having and figure out how your services can solve them. Check out this article for more info about honing in on benefits in your website content.
Then put together an outline for the website content on each of your web pages, starting with your home page. Try the following website content structure:
1) Start with an introductory paragraph that tells a little about what you do and who you serve
2) Add a bulleted list that talks about the benefits of working with you
3) End with a strong call-to action to get people to do something specific, like contact you for a free consultation or sign up for your newsletter.
So…are you using the right website content to attract more clients? If you have any thoughts about the importance of website content or suggestions to write your own great website content, please share them by clicking the Comments link below and typing your comment in the Comment box!