I like to run surveys to find out what business owners need help with, and one of the biggest challenges I see folks struggling with is finding enough time to market their business. After all, there are only so many hours in the day, and many solopreneurs running their own show tend to wear several hats in their biz. Customer Service Rep? Check. Chief Marketing Officer? Check. Person Actually Doing the Work Clients Pay For? Yup, that too.
You’re busy. You need ways to consistently draw new clients into your biz, but there are so many options out there, what on earth do you focus on? Well, here’s one idea: ezine articles. And here’s why I love this marketing method so much: You can repurpose the crap outta them, and really put them to work for your biz. Here are a few ideas to get the wheels a-turning:
1) Publish ’em on your blog. Yep, your ezine articles aren’t just for those folks who have already requested to hear from you; they’re also a great way to keep existing website visitors around long enough to get a good taste of your awesomeness, plus if you use good keywords your blog posts can potentially attract new folks to your website. ‘Cuz not only do search engines LOVE fresh content, it’s a great way to catch the eye of folks who are actively looking for the solutions you offer (score!).
2) Publish them on article directories. You’ve probably heard of ezinearticles.com, the “big daddy” of online article directories, but you may not be quite sure what they’re all about. Here’s the nutshell version: article directories are basically like virtual warehouses that store bunches and bunches of articles on various topics. The good thing about them is that many of them are highly indexed by search engines, which means that even if you know nothing about SEO yourself, you can take advantage of their sophisticated systems in place to drive readers to your articles. This is a great way to gain exposure in front of folks who might not otherwise have heard of you…and who just may be your ideal client.
3) Publish them on other people’s blogs/ezines. If there are other folks in your industry who publish regular blogs and/or ezines, chances are they’d be interested in having you as a guest author. What that means, essentially, is that they will reprint your article, in its entirety (including your “About the Author” section at the end) on their blog/ezine. You get exposure to their audience, they get to provide valuable content to their community while taking a break from doing the writing themselves, and their readers get to learn solutions to challenges they might be struggling with. Talk about win-win-win!
4) Post teasers on your social media profiles. This is such a simple step, yet all too often biz owners miss it in their busy-ness. If you have your ezine article published on your blog (which you do, right?), then make sure you let your Facebook/Twitter/LinkedIn friends know about it so they can go check it out if they’re so inclined. (Just make sure you make it juicy; a simple “Check out my latest blog” is unlikely to get many, if any, clicks. Just sayin’.) Worst case scenario: they’ll skip over your message. Best case scenario: they’ll visit your website, read your article, then contact you for info on working together (yep, it’s possible – and even, dare I say, likely when you’ve got a knock-their-socks-off article!).
5) Gather a few of your most powerful articles into a “Best Of” report or ebook. (Bonus points if the articles are on a similar topic and/or can help folks solve a particular challenge.) Then either give it away as a free list-building goody (in exchange for their name and email address, of course) or sell it as an entry-level ebook.
Bonus tip (I couldn’t resist): Record yourself reading the info out loud to repurpose the article as a podcast, or turn it into a short video and publish it on YouTube/other video directories for added exposure. And now you have a way to reach those folks who’re into other media. Oh yeah!
There are scores of ways you can make use of each ezine article, and I hope this has helped to give you a few ideas of how to make full use of ezine articles in your biz.
Not yet sending regular ezine articles?
Shame on you! (Just teasing but really, I hope you change that; as I’ve tried to point out here, simple ezine articles are a fantastic way to gain exposure and clients while seriously leveraging your time. For reals.) So if this is you, and you’re ready to get on the ball with your ezine, I encourage you to check out the home-study version of this week’s Write Your Client-Attracting Ezine in an Hour Challenge. It comes complete with everything you need to get your ezine done lickety-split, so you too can start using this powerful marketing tool to grow your biz. Click here to check it out.