3 Ways to Get Lucky (in Your Biz)

A few years back, when I was at a birthday party for my sister, I got into a conversation with one of her long-time friends whom I hadn’t seen in a few years. When she asked what I’d been up to and I told her how I’d recently quit my full-time job to become a freelance copywriter after my daughter was born, she made a comment that has stuck with me all these years. She said:


“Yeah, well, you’re lucky that you get to do that.”


As a single mother juggling a full-time job and full-time motherhood, she was referring to the fact that I am able to stay home with my child and don’t have to send her to day care. (And, based on her green-eyed-monster tone, most likely assuming that I was sitting around eating bon-bons while my hubby brought home all the bacon.)


Now, yes, I consider working from home to be a tremendous blessing, one for which I am thankful each day. But it wasn’t luck. And as I stood there reeling from her obvious resentment and trying to think of something to say, she launched into a rant about the rising costs of child care and other challenges of single motherhood.


While I have utmost respect for single mothers and certainly appreciate the role my husband plays in supporting our family, one thing’s for sure: quitting my job had nothing to do with luck.


It was a carefully planned decision, and once I left my job I had to work my tail off day and night to grow my business and bring in enough money to cover my portion of the bills (roughly half). Which, in the beginning, meant taking on a part-time job I worked in the evenings (causing me to miss dinners with my family most nights of the week and barely see my husband, since I left for work the moment he got home from his day job) to help bridge the gap between my business income and our family’s expenses.


Yes, I am “lucky” to have a husband with a steady job (and paycheck).

Yes, I am “lucky” to live in a day and age where folks can earn money with nothing but a computer and internet connection.

Yes, I am “lucky” to have been born with a desire to do MORE in this world, to BE more. To make a difference instead of just existing from day to day.


But it wasn’t luck that brought the success I’ve found into fruition. It was plain, old-fashioned hard work.


Cuz all the opportunities in the world won’t do any of us a lick of good if we do nothing to pursue them. I have plenty of friends and neighbors who were born into the same land of opportunity as I was and who are just as talented (if not more so!) who haven’t lifted a finger to take advantage of the abundance all around them. But I knew there was more to life than wasting away in a cubicle, so I went in search of opportunities. I didn’t expect them to come knocking, or drop into my lap. In fact, it took me over a year of research and grunt work before I even opened the doors of my business. That was all me, no luck required.


And it’s not just me, either. If you’re reading this article, then you too are a bad ass biz owner who can laugh at “fate” and take the future into your own hands.


The bottom line is that you have to CHOOSE success. You have to CHOOSE to “get lucky,” even when it feels like the scariest, most uncertain thing on the planet.


With that in mind, here are 3 ways to get lucky (in your biz):


Get Lucky Method #1: Put yourself out there (even if it scares you silly). Nothing good will happen in your biz if you sit around on your rump just waiting for clients to drop into your lap. You have to MAKE things happen. How this looked for me: A few years back, I CHOSE to leave my husband and daughter at home and fly cross-country on my first-ever solo trip to attend a networking event where I knew I could meet gobs of potential clients – even though I was terrified to get on a plane alone and travel to a strange city where I didn’t know a soul (to some people, that’s an adventure; to me, it was a nightmare!). I took full advantage of that opportunity to meet lots of great clients and referral partners at that event, and I followed up with them afterwards to keep up the momentum. Luck: 0; Tammi: 1.


Get Lucky Method #2: Do whatever it takes to MAKE things happen. I was bound and determined to NOT work full-time and put my daughter in daycare, but we couldn’t live on my husband’s paycheck alone. So I CHOSE to work a part-time job in the evenings to help me fund my self-employed venture, even though I hated not seeing my family. For you, it might be staying in your full-time job until you can afford to quit. Or moving in with family members to save money while you bootstrap your biz. After all, a few small sacrifices now are worth living the life of your dreams later, wouldn’t ya say? 🙂


Get Lucky Method #3: Invest in the right tools, resources, and support. This one’s a biggie. When I first started my biz, I had a $10,000 credit line at my disposal that I could have (and, looking back, should have) taken advantage of to help me grow my business. Cuz you don’t know what you don’t know, and I knew NOTHING about finding customers and growing my business. Terrified to lose that cushion, I used the funds only on what I saw as necessities – things like groceries and utility expenses. We ended up burning through that credit line in about 6 months, since I had so little money coming in (the part-time job helped but was just a drop in the bucket of what we needed to survive). Looking back, I’m confident that my biz would have taken off MUCH sooner if I’d invested my money into tools and training to teach me how to make MORE money off my investment.


I did finally wise up, and now invest roughly 10% of my revenues back into my business on a regular basis. Because I “get” now that there’s no pride in re-inventing the wheel when I could choose shortcuts and save myself boatloads of time and wasted money. As they say, hindsight IS 20/20… *grin*


Bottom line is that it is up to each and every one of us to make our own “luck,” no matter how the odds may be stocked against us.


Now. If you’re interested in getting your hands on all the shortcuts, resources, and support you need to write marketing content that connects you with the customers your business needs to succeed, I have good news for you. Cuz for the next few days, you can get your hands on ALL 18 of my time-savings, moolah-making instant marketing templates packages for the price of ONE. Click here to learn more and access your templates today.

And be sure to let me know if there’s anything I can do to help you get lucky in your biz, ‘kay?

Did you find this article helpful? If so, please use the buttons below to share this with your friends and colleagues. And then come on back and let me know what you will do today to get lucky in your biz.
Tammi_MetzlerTammi Metzler, founder of The Write Associate, is a self-professed “word geek.” Her greatest joy is in playing with words all day to find just the right combination to get folks all fired up. In the daytime hours, this means writing online marketing copy that grabs the attention and interest of readers so that they “get” the awesomeness of the product/service in question and think “I gotta get me some of that!” After hours this often means finding just the right words to get the response she’s looking for from her husband, 8-year-old daughter, and/or toddler son (grin). She offers tons of resources about creating compelling marketing copy that excites & engages your ideal clients on her blog at www.WriteAssociate.com.


Leave a Reply