Chances are, you’ve set some goals for yourself and your business for the coming year.
Maybe you’ve decided that you’d like to double (or triple!) your income.
Or take a (paid) vacation (or several).
Or earn enough to pay off your debt.
Whatever you’ve got in mind, one thing is for sure: the key to staying on track with your goals lies in taking consistent action.
Consistent action to attract interested prospects into your business.
Consistent action to help turn those prospects into clients.
Consistent action to spread your message to the folks who need to hear it.
But there are three sneaky obstacles that stand in the way of many business owners reaching their goals and keep them stuck in negative cycles of overworking and underearning.
Let’s expose them now…and talk about how to conquer them, once and for all! 🙂
Obstacle #1: Not knowing what to DO to reach your goals
Let’s say you sit down at the beginning of a brand-new year and, with a burst of excitement, decide that you’ll double your client base – and your income – this year.
Hurray! Good for you. 🙂
And then as the excitement fizzles out, it slowly gets replaced by a different feeling nagging at the pit of your stomach.
At first, you may not quite recognize that feeling. So you ignore it. Go about your day, hoping it will just fade into oblivion.
Only it gets worse instead, until it can no longer be ignored. And you realize with a start that the feeling is uncertainty.
Uncertainty about what to actually DO to reach your goals.
Uncertainty about where to start.
How will you find all these new clients? How will you spread the word about your products and services? How will you finally serve the world in a bigger way?
Here’s how to conquer this obstacle:
Choose ONE marketing tactic and get really good at it. There are a bazillion to choose from. Article marketing/blogging. Podcasting. Social media networking. It’s easy to try to do them all…but that’s a recipe for disaster.
I speak from experience here. Like many entrepreneurs, I often get caught up in the so-called “Bright Shiny Object” syndrome. I see all these emails and trainings about the next big thing, and of course I want to jump onboard. It’s new! It’s exciting! It’s intoxicating!
But just because it worked wonders for one person doesn’t mean it’s THE path to riches for you.
Better to choose ONE and get really good at it until it hardly takes any time to do (or hand it off to an assistant) and then you can start adding more tactics that interest you.
Obstacle #2: You HATE your marketing
I recently wrote an email about how I had a coach once who was great at speaking to sell. She hosted free consultations by the dozens (per day!), free teleseminars, extravagant live events, the works.
She was one of those folks who could sell ice to Eskimos. Which was awesome for her.
The trouble came when those of us who followed her advice tried to fit ourselves into that same mold…even when it was very obviously not a fit.
Like the shy, introverted writer types among us (yes, myself included :)) who tried to convert into the extroverted, “look at me!” ways that made her a star…but only made us feel like awkward losers.
And the HUGE challenge with committing to marketing tasks you don’t love is that you either a) self-sabotage (and ruin your results) or b) put off doing the tasks indefinitely (sort of like how you might put off scheduling a root canal until the pain became unbearable *grin*).
Here’s how to conquer this obstacle:
Give yourself permission to stop doing what “they” say is best and choose marketing based on what YOU love to do. Based on your unique personality traits.
Love to meet new people? Fill your calendar with networking events and get out there and chat it up!
Public speaking make you feel like you just might hurl? Cross it off your to-do list and focus on blogging (or other non-speaking tasks) instead.
And if “they” tell you something doesn’t work, that only means it didn’t work for them.
Not sure which marketing methods are perfect for you – and your unique personality? Check out bonus Instant Marketing Plan Blueprint in our brand-new From Dream to Done Bootcamp to score a list of the most common marketing methods – and how to tell which one will be best for you. Click here to learn more now.
Obstacle #3: Procrastination (’nuff said)
We all procrastinate from time to time, but I’ve noticed that when my productivity is at its lowest, there’s one common reason: I have no idea what to do.
I have no plan to follow to make getting things done a complete no-brainer. And I notice that my day (or week!) flies by in the blink of an eye with nothing to show for it. When I don’t wake up in the morning with a specific plan to follow, I’m likely to just “hop over to Facebook to see what’s going on…” before I decide what to do with my day…and end up wasting hours checking my friends’ updates and basically doing nothing productive with my time.
On the other hand, during the weeks when I DO have a plan in place, I’m (typically) a getting-things-done rock star.
Because there’s no guesswork. There’s no free time to waste watching kitten videos and keeping up with random chatter online (because I don’t know what I SHOULD be doing instead). There are tasks to complete, clients to sign on, and money to make!
Bottom line: It’s so much easier to check items off your to-do list when you have a to-do list to follow.
Here’s how to conquer this obstacle:
Start each day with 3 specific tasks that you want to get done that day. (Any more than 3 and you could overwhelm yourself. That’s not to say that you can ONLY complete those 3 tasks and then be forced to sit around eating bon bons for the rest of the day. Unless you want to, of course. 🙂 Otherwise, once you complete your three main tasks, you can certainly move on to other items you’d like to get done.)
Yes, you will still have days where your focus is low or you have other distractions that keep you from checking items off your to-do list, but overall you’ll find yourself moving steadily toward your goals – until you find yourself blowing right past them. 🙂
Want a blueprint showing exactly how to turn your passions into a profitable business, including a bonus gift revealing which marketing methods to choose and how to plan them into your days, along with blank marketing plan and daily schedule templates that you can fill in as you see fit and print out for easy reference, a sample marketing plan to help you get ideas for your own biz, and a sample daily schedule so you can see how successful marketers plan – and execute – productive workdays?
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Do you have a plan in place for reaching your goals next year? Please share! 🙂 Looking forward to seeing your thoughts and takeaways.
Tammi Metzler, founder of The Write Associate, is a self-professed “word geek.” Her greatest joy is in playing with words all day to find just the right combination to get folks all fired up. In the daytime hours, this means writing online marketing copy that grabs the attention and interest of readers so that they “get” the awesomeness of the product/service in question and think “I gotta get me some of that!” After hours this often means finding just the right words to get the response she’s looking for from her husband, 8-year-old daughter and toddler son (grin). She offers tons of resources about creating compelling marketing copy that excites & engages your ideal clients on her blog at www.WriteAssociate.com.